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The latest news, trends, tips and discussion topics on digital marketing

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Team DigiView

The 2021 Topics and Trends by Facebook IQ

The 2021 Topics and trends report from Facebook IQ, gather and analyze the topics and trends that are taking hold in conversations on Facebook and Instagram during the past year. Findings from four regions of the world, including Europe, North America, Asia Pacific and Latin America give insights on which topics and trends to look out for.
The report is divided into four major categories; education and action, lifestyle, technology, and leisure.

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Article
Sofia Vinsa

Digital strategy B2B – How to succeed in 2021.

Buying decisions within B2B are usually longer, which has made it more complicated and challenging for marketing decision makers to have long-term confidence in their strategy in social media, especially when they do not experience quick results in leads. So what are the key factors to succeed with your social media marketing strategy in 2021?

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Article
Team DigiView

All about the fastest growing social media app – TikTok

In recent years, TikTok has grown enormously since it was launched in 2016. The app merged with Musical.ly 2018 and has been on the top lists of the most downloaded apps in both the App Store and Play Store. Today, the app has over 1 billion active users worldwide. So what do we know about the app that is on everyone’s lips and what business opportunities there are?

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Article
Team DigiView

Social media trends & user behavior 2020

This year’s unusual summer has come to an end and we have seen new trends and behaviors emerge in the shadow of the pandemic. We take this insight with us in order to be able to tackle the coming period. Let’s have a look at the latest changes and updates!

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Article
Totte Annerbrink

Performance branding: The future work role for the digital creator

In just a few years, the way we communicate and design digital content for brands, products and services has changed drastically. Today, it is not enough for a digital creator to shape an idea, create the content, and then deliver it to the person who will handle the distribution of said content. With over six years of experience creating photos and videos for digital platforms and specifically social media, I explain what has changed, and what today should be the standard when it comes to the future work role for the digital creator.

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Insight
Team DigiView

The latest social media news in July 2020

TikTok launches TikTok for Business, LinkedIn expands the launch of Linkedin Stories & Youtube introduces BrandConnect – a platform for collaborations between creators and brands. More exciting news in this month’s news sweep!

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Article
Andreas Bengtsson

This is social selling and how to work it

What is Social Selling and why should you invest in it? Let us guide you through how to get started with Social Selling, what opportunities there are and how to create employee engagement to keep your organization active within the topic.

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Insight
Team DigiView

The latest social media news in June 2020

Facebook launches “Shops” for both Facebook & Instagram, Pinterest introduces Shopping Spotlights, Facebook tests 3D product images & Twitter warns tweets from Donald Trump. More news in this month’s news sweep!

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