Marketing objectives & KPIs, digital customer journey strategy, target audiences, communication, budget allocation, mediamix, distribution tactics.
Data driven brand strategy, digital concept creation, channel guidelines, hypothesis modeling, ad effectiveness evaluation, planning & creative workflow.
Analysis and insights
KPI & reporting framework, marketing mix modeling, data driven attribution, conversion tracking & brand performance, audience & business insights, customer lifetime value, forecasting.
Digital project management
Campaign planning, project management, workstream alignment, followups & reporting, quality assurance & proof-sheet, budgeting, customer journey optimization, executive advisory.
Campaign management, media planning & optimization, cost effectiveness evaluation, bidding adjustments & A/B testing in paid social, online video, search & display.
Tech and automation
Ad accounts setup & structure, rule controlled marketing automation, dynamic product catalogues, dynamic media allocation, store visit advertisement, API integrations.
Planning, production management, ad production (photo, video, copy, AR, 3D), design, editing & visual effects, format & placement adaption, A/B tests, content optimization.
Analytics and measurement
Pixel implementation, Google Tag Manager & Google Analytics setup, UTM tag structure, system integrations, data visualization in custom analytics dashboards, data management.
Customized education, live workshops or coaching, technical or creative audits & support, executive advisory, process development & alignment, mar-tech advisory, agency- & partnership match making.