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The latest news, trends, tips and discussion topics on digital marketing

Article
Totte Annerbrink

Performance branding: The future work role for the digital creator

In just a few years, the way we communicate and design digital content for brands, products and services has changed drastically. Today, it is not enough for a digital creator to shape an idea, create the content, and then deliver it to the person who will handle the distribution of said content. With over six years of experience creating photos and videos for digital platforms and specifically social media, I explain what has changed, and what today should be the standard when it comes to the future work role for the digital creator.

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Insight
Team DigiView

The latest social media news in July 2020

TikTok launches TikTok for Business, LinkedIn expands the launch of Linkedin Stories & Youtube introduces BrandConnect – a platform for collaborations between creators and brands. More exciting news in this month’s news sweep!

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Article
Andreas Bengtsson

This is social selling and how to work it

What is Social Selling and why should you invest in it? Let us guide you through how to get started with Social Selling, what opportunities there are and how to create employee engagement to keep your organization active within the topic.

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Insight
Team DigiView

The latest social media news in June 2020

Facebook launches “Shops” for both Facebook & Instagram, Pinterest introduces Shopping Spotlights, Facebook tests 3D product images & Twitter warns tweets from Donald Trump. More news in this month’s news sweep!

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Article
Ellen Lidbrink

Budget optimization and increased profitability in social media

Many of us dream of being competitive and top of mind with our most valuable target audience. At the same time, it is easy to underestimate the power of the social media tools – and the demands on the social media platforms are high. Likewise the price tag, if you do not use the tools correctly!

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Insight
Team DigiView

How Facebook helping to close the gender data gap

Much of the data available today is gender blind and does not represent the differences that have existed/exist in men’s and women’s lives. Now Facebook is taking a step in the direction of starting to contribute to the UN’s sustainable development goals for 2030 – with the mission of reducing the gap around gender data.

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Article
Team DigiView

How Facebook & Google keep people safe and informed about the coronavirus

This Sunday, Google released an article about how they have chosen to act due to Covid–19, quickly followed by Facebook, which yesterday released similar information. What the two giants have in common is how they have chosen to take measures regarding the dissemination of incorrect and frightening content, shortcuts and easier access to value-creating information as well as major donations to the WHO (World Health Organization). More about this in today’s blog post.

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Article
Ellen Lidbrink

Everything you need to know about Facebook Ad Library and Privacy Checkup

Facebook continues to develop new technologies to enhance user privacy. Ever since the scandal Cambridge Analytica, the platform constantly has been updated it’s solutions with new technologies that focus on user integrity. Now the latest update has been released and it revolves around how users can take better control over what ads they are exposed to and helps users to protect their private accounts from unwanted activity.

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We've changed, so our website had to change too.

We are happy to announce the SocialView re-launch: DigiView Agency, a part of Recoordinate Group!