The latest news, trends, tips and discussion topics on digital marketing
Many of us dream of being competitive and top of mind with our most valuable target audience. At the same time, it is easy to underestimate the power of the social media tools – and the demands on the social media platforms are high. Likewise the price tag, if you do not use the tools correctly!
Pinterest releases Q1 report, LinkedIn rolls out Stories in Brazil, Snapchat launches a new Painting Lens & Youtube launches a Virtual Student Event. More news in this month’s news sweep!
Much of the data available today is gender blind and does not represent the differences that have existed/exist in men’s and women’s lives. Now Facebook is taking a step in the direction of starting to contribute to the UN’s sustainable development goals for 2030 – with the mission of reducing the gap around gender data.
This Sunday, Google released an article about how they have chosen to act due to Covid–19, quickly followed by Facebook, which yesterday released similar information. What the two giants have in common is how they have chosen to take measures regarding the dissemination of incorrect and frightening content, shortcuts and easier access to value-creating information as well as major donations to the WHO (World Health Organization). More about this in today’s blog post.
Facebook continues to develop new technologies to enhance user privacy. Ever since the scandal Cambridge Analytica, the platform constantly has been updated it’s solutions with new technologies that focus on user integrity. Now the latest update has been released and it revolves around how users can take better control over what ads they are exposed to and helps users to protect their private accounts from unwanted activity.
Facebook is currently working on rolling out new video Traffic Source Insights for users of Creator Studio. Read our quick guide, for a better overview and understanding of how much watch time your videos are actually generating.
Based on this year’s major review, Facebook has been able to link clear trends around the world, which they now share in their report “The 2020 Topics & Trends”. Here is the summary!
After Google’s launch of responsive search ads last year, Facebook hooks on to the trend and now makes it possible to add several alternative primary texts, headlines and descriptions to your ads. More about this in today’s blog post!
The fact that news articles are circulating on Facebook is nothing new, although it has always been in the normal feed. Now Facebook is launching a new tab to collect news from all over the world. News will give people more control in what stories they see and also the ability to explore wider subjects that interests them, all within the same app.
This is BIG! We are happy to announce that we have been awarded the prestigious appointment as Gazelle Company 2019 by the Swedish financial daily newspaper Dagens Industri! This means that SocialView is one of Sweden’s fastest growing companies and has more than doubled our revenue over the past four years. WHAT A MILESTONE! 🚀
BioGaia wants to contribute to better health in the world by offering clinically-proven and user-friendly probiotic products. Now, BioGaia wants to improve their B2C communication and chooses SocialView as their creative partner, responsible for all content production adapted for social media only.
Second edition of AdColony Intelligence Summit took place earlier this autumn in Istanbul with 200+ leaders from 25+ countries aiming to bring the digital industry together. The focus area this year was to find new ways of thinking on how to get the best out of digital and mobile technologies and learn the latest digital trends touching the reframing of the digital industry. Here’s a summary of the highlights from these days, enjoy!
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© 2021 DigiView Nordics AB. All rights reserved.
