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The latest news, trends, tips and discussion topics on digital marketing

Insight
Matilda Widgren

The latest search trends as Pinners look beyond the pandemic

For over a year, the pandemic has limited our everyday lives, which has made us more creative than ever. Home projects have among other things been a rising trend, which seems to stay for a while. However, we also dream of traveling and socializing with people. Let’s take a look into the latest search trends on Pinterest!

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News
Team DigiView

Instagram is testing advertising in Reels

Instagram seems to be testing advertising in Reels – India, Brazil, Germany and Australia are the first countries to let creators create ads in the format before it hopefully opens up to other countries in the coming weeks.

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News
Matilda Widgren

Facebook Analytics is going away

After June 30th 2021, Facebook Analytics will go away, and Facebook’s other business tools: Facebook Business Suite, Ads Manager & Events manager will replace the tool. In this article, we go through how you use these tools to continue to follow up on your advertising campaigns and your digital presence.

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News
Matilda Widgren

TikTok introduces Lead Generation for advertisers

TikTok launches a new advertising feature that will effectively help advertisers create lead-generating ads. In this article, you will read more about how your company can use the new function to expand your customer base and more easily drive the number of conversions via the platform.

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Article
David Andersson

A beginner’s guide: Technical setup for social media measuring

To be able to measure and see how your campaign is performing in social media, a technical set up is needed to get valuable data in order to optimize your campaign and achieve successful results. In this blog post, we will share some crucial fundamentals that you need in your technical implementation.

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Article
Ellen Lidbrink

7 effective social media best practices in e-commerce marketing

In 2020, e-commerce exploded, and social media continues to develop in our increasingly digital society. The competition about the consumers is tougher than ever, in a competitive climate, your e-commerce needs a good strategy to succeed and reach your existing and potential customers. In this blog post, you get 7 best practices to keep in mind when your e-commerce advertising on social media.

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News
Matilda Widgren

Facebook introduces dynamic ads for streaming platforms

With purpose to elevate streaming platforms’ content libraries to a relevant target group, Facebook is launching a new advertising solution: dynamic ads. Dynamic advertising is now available for all streaming services around the world. In this article you can read about how the new advertising solution can take streaming services to a new level.

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News
Matilda Widgren

TikTok introduces new music effects for creators

Sound and music effects are a big part of video creation for TikTok users. New effects are now being launched that can give creators more ways to use music and sound effects on the platform. In this post, you can read more about the 6 new effects that will take your creative creation to a new level.

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Article
Team DigiView

Get started with advertising on Pinterest

Pinterest has now over 442 million global users and there are great opportunities for you to increase your growth by advertising on the platform. 48% have shopping as a priority when they use the app’s search function, which means that you can advertise to a buying-oriented target group. In this blog post, we will go through how to get started with your advertising on the platform.

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We've changed, so our website had to change too.

We are happy to announce the SocialView re-launch: DigiView Agency, a part of Recoordinate Group!