The latest news, trends, tips and discussion topics on digital marketing
For over a year, the pandemic has limited our everyday lives, which has made us more creative than ever. Home projects have among other things been a rising trend, which seems to stay for a while. However, we also dream of traveling and socializing with people. Let’s take a look into the latest search trends on Pinterest!
Is all Instagram content controlled by the algorithm? How are we going to work with the algorithm in 2021? Why should we use hashtags? Let’s clarify some of these question marks in this blog post.
Instagram seems to be testing advertising in Reels – India, Brazil, Germany and Australia are the first countries to let creators create ads in the format before it hopefully opens up to other countries in the coming weeks.
After June 30th 2021, Facebook Analytics will go away, and Facebook’s other business tools: Facebook Business Suite, Ads Manager & Events manager will replace the tool. In this article, we go through how you use these tools to continue to follow up on your advertising campaigns and your digital presence.
TikTok launches a new advertising feature that will effectively help advertisers create lead-generating ads. In this article, you will read more about how your company can use the new function to expand your customer base and more easily drive the number of conversions via the platform.
To be able to measure and see how your campaign is performing in social media, a technical set up is needed to get valuable data in order to optimize your campaign and achieve successful results. In this blog post, we will share some crucial fundamentals that you need in your technical implementation.
In 2020, e-commerce exploded, and social media continues to develop in our increasingly digital society. The competition about the consumers is tougher than ever, in a competitive climate, your e-commerce needs a good strategy to succeed and reach your existing and potential customers. In this blog post, you get 7 best practices to keep in mind when your e-commerce advertising on social media.
With purpose to elevate streaming platforms’ content libraries to a relevant target group, Facebook is launching a new advertising solution: dynamic ads. Dynamic advertising is now available for all streaming services around the world. In this article you can read about how the new advertising solution can take streaming services to a new level.
Sound and music effects are a big part of video creation for TikTok users. New effects are now being launched that can give creators more ways to use music and sound effects on the platform. In this post, you can read more about the 6 new effects that will take your creative creation to a new level.
The audio format has grown significantly since 2020, and the social platforms are constantly looking at opportunities to create new tools, apps and features in the format, which means that competition is growing. Let’s take the temperature on Facebook, Twitter and LinkedIn’s response to Clubhouse in this blog post.
We Are Social and Hootsuite conducts a study every year that maps the digital media landscape and 2020 was a different year. We have summarized the most important insights you need to keep in mind during 2021!
Pinterest has now over 442 million global users and there are great opportunities for you to increase your growth by advertising on the platform. 48% have shopping as a priority when they use the app’s search function, which means that you can advertise to a buying-oriented target group. In this blog post, we will go through how to get started with your advertising on the platform.
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