Instagram is testing advertising in Reels

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Instagram seems to be testing advertising in Reels - India, Brazil, Germany and Australia are the first countries to let creators create ads in the format before it hopefully opens up to other countries in the coming weeks.

Instagram seems to expand the possibilities for advertisers by adding Reels as a placement for ads according to The Verge, which for many people expected after shopping became possible in the feature. The reason why Instagram dragged out on this, may have to do with the fact that they wanted to be satisfied with the function Reels before and let their users have the opportunity to test the function properly.

This is what Adam Mosseri, Head of instagram, said about Reels in January in the podcast “Decoder” by The Verge:

“I’m still not happy with the feature. We’re growing both in terms of how much people share and how much people consume, but we have a long way to go, and we have to be honest that TikTok is ahead.”

The TikTok copy product seems to have taken off now. Advertising in the function means new business opportunities for your company on the platform. In the Reels format, you as an advertiser can really work with your creativity and take it to a new level. The big difference with placing your ads in Instagram Reels compared to the other placements will be that users will be able to interact with them by commenting, liking, saving, sharing or choosing to skip them.

The ads can be up to 30 seconds long and will be similar to Instagram Stories in appearance, by being both vertical (9:16) and displayed in full screen.

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