TikTok introduces Lead Generation for advertisers

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TikTok launches a new advertising feature that will effectively help advertisers create lead-generating ads. In this article, you will read more about how your company can use the new function to expand your customer base and more easily drive the number of conversions via the platform.

TikTok introduces TikTok Lead Generation, a first-party solution designed to enable companies of all sizes to create seamless interactions to reach potential customers and convert them into customers.

The function is to make it easy for users to fill in a lead form with for example: name, email and phone number to show their interest in a particular product or service. In addition, the basic information that users provide TikTok can also be filled in automatically for a smooth experience between the company and the user. 

As an advertiser, you can then reuse this information for several purposes, such as creating customizable messages that are relevant to multiple customer segments.

You can choose to manually download your lists of leads or connect them directly to your CRM-system in order to build your customer base and be able to follow up on your incoming leads. The feature is now available to advertisers around the world.

The feature is a first-party solution that is GDPR compliant and protects users’ information on the platform. When users submit their information to TikTok, a privacy notice will be displayed with the information that TikTok collects user information for advertisers.

In a press release, Liv Sandberg, Managing Director, Global Business Solution said:

“We are so happy to introduce lead generation for companies globally. With lead generation, we can support various industries, such as education, services, automotive, finance and retail, in their quest to reach and interact with their customers in a smooth way” 

Do you want to know more about how to use TikTok for your business? Read our previous article “All about the fastest growing social media app – TIkTok”.

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