Facebook has announced that their standalone tool: Facebook Analytics, will be discontinued after June 30th 2021. This is due to facilitating the work for companies by gathering their business tools and continuing to invest in those who provide statistics and data analysis opportunities.
Facebook recommends that you use: Facebook Business Suite, Ads Manager and Events Manager which will replace Facebook Analytics, to continue to understand your advertising campaigns, digital presence and your activity on Facebook and Instagram.
Here’s a short description of these three tools
Facebook Business Suite
In this tool, you can manage your company accounts on Facebook and Instagram and also see detailed statistics about your target group, content and trends.
In this tool, you get access to all your ads, ad sets and campaigns and can view current data, and then edit them to be able to optimize your ad results on Facebook.
The tool helps you configure and manage Facebook’s business tools such as the Facebook Pixel and the Conversion API. Where you can report on actions taken on your website, in your app or in your physical store. In the tool, you can get reports after a campaign has ended, in order to then be able to follow up and optimize your results.
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