TikTok launches a new effective editing tool for video ads

Share on linkedin
Share on twitter
Share on facebook
Share on email
Share on print
TikTok has launched a new video editing tool that will make it easier and more cost-effective for advertisers to create video ads. In this article, we guide you through the tool so you can get started.

TikTok has developed a new video ad editing tool – “TikTok Video Editor”, which will make the creation of video ads more effective for creators. Many people think that it is time consuming and above all expensive to create good content for advertising. It requires both a well-thought-out production planning and a certain type of equipment as well as a recording location in the form of a studio or the like. Therefore, it is difficult for many start-up companies to create content.

With the new advertising tool “TikTok Video Editor”, TikTok hopes that advertisers will be able to produce more time- and cost-effective video content. The tool gives advertisers access to music, fonts, colors and other creative elements to simplify content creation and it is possible to add text, add transitions and cut between scenes directly in the tool.

Get started with TikTok Video Editor

TikTok Video Editor can be found under the ‘Create a Video’ menu on your TikTok Ads Manager dashboard, or from the Ad Creation menu when setting up a campaign.

1. Choose your material

You can choose to use material from your library or upload a new video or image from your computer. Once you have done that, you can drag your content down to the edit bar to get started.

2. Add music

Click the Music Note-icon to get to the music editing page. Then you can choose to either upload your own song or choose from the existing library, where copyrighted music can be downloaded. TikTok Video Editor can recommend the music that can be suitable for your particular video and help and insert it where it corresponds to the right time and place in your video. You can select the volume of the music or in your original video, you do this by clicking on the audio track then increase and decrease the volume on the volume-icon.

3. Add text

Click on the text-icon to enter the text editing page. You can choose to add a number or specific font in color to your text. Choose the style you want for text by changing the font, size, color or background and then finish by dragging the text to where you want it in your video.

4. Final video editing

  • Transitions
    You can choose to add transitions between two scenes by clicking on the transition icon at the top where you can open the options you can choose from. You can then easily drag the selected transition to where you want it in the media track.
  • Effects
    You can easily add effects to your video by tapping the magic wand-icon in the toolbar at the top.
  • Erase items
    You can easily remove objects from your video by clicking on the “eraser icon” in the toolbar. Using the white cursor, you can drag over the selected object and then click “✅” to finish and delete the selected object.
  • Split audio track
    You can delete a part or split a part of your audio track in your video by clicking on the audio track and then selecting “Split Track Video”.
  • Change format
    The standard format used by TikTok is mobile-friendly. But you can advantageously change the format to: 9:16 or 1:1 and 16:9 using the cropping tool.

Finally, you can preview your video to see if everything is as you want it to be in the video, and then do not forget to save your video. Good luck!

Hope you enjoyed the article. Do not forget to subscribe to our newsletter!

Sign up and subscribe for more interesting articles like this. 

RELATED ARTICLES

Totte Annerbrink
The state of creative content in a changing digital world

A lot has happened lately and when it comes to creating good creative content, it is important to keep track of everything new. In this post, we have gathered some of the most important and biggest changes broken down by platform from the past year. This is important key information for you to know about when creating creative content and want to be effective in a constantly changing digital world.

READ MORE
Team DigiView
Hello Future: AR & VR – New dimensions of connection

Facebook IQ analyzes trends that are gaining momentum across their platforms around the world and creates an understanding of what drives over 3 billion people and millions of companies forward, and there are shifts that affect our future. We have summarized the report “Hello Future: AR & VR – New dimensions of connection” by Facebook IQ from June 2021, where they have analyzed the future of AR and VR. Enjoy your reading!

READ MORE
Team DigiView
10 e-commerce trends that you need to know about in 2021

A lot has happened in the e-commerce industry during the digitalization of society. Over the past 20 years, the e-commerce industry has generated over $ 2 trillion in sales worldwide. This leads to a competitive climate – How should you as an e-retailer relate to this? In this article, we have collected 10 trends in e-commerce that you as an e-retailers need to be aware of in 2021.

READ MORE
Totte Annerbrink
The state of creative content in a changing digital world

A lot has happened lately and when it comes to creating good creative content, it is important to keep track of everything new. In this post, we have gathered some of the most important and biggest changes broken down by platform from the past year. This is important key information for you to know about when creating creative content and want to be effective in a constantly changing digital world.

READ MORE
Team DigiView
Hello Future: AR & VR – New dimensions of connection

Facebook IQ analyzes trends that are gaining momentum across their platforms around the world and creates an understanding of what drives over 3 billion people and millions of companies forward, and there are shifts that affect our future. We have summarized the report “Hello Future: AR & VR – New dimensions of connection” by Facebook IQ from June 2021, where they have analyzed the future of AR and VR. Enjoy your reading!

READ MORE
Let's talk!

Are you curious about DigiView and how our marketing team could help you accelerate your business growth?

Hit us up with your information and wonderings, and we will respond as soon as we can!

CALL
08-410 33 787

VISIT
Sveavägen 59
113 59, Stockholm