The buying process has been digitized and has meant that sales and marketing departments need to adopt new strategies to be able to prospect new customers and build long-term relationships. Social selling has become the dominant sales strategy in many industries.
Social Selling is about thinking long-term in its way of building relationships with its customers. The only reason you want to make contact with people in the relevant industry or profession, is that you first and foremost want to get value, not to sell a product or service. It is the people behind the brand that you want to reach, and it is more about giving and not about getting something back.
Social selling is effective – you can increase your lead generation by 33%, compared to traditional sales. 89% of the top-performing sellers say that a platform like Linkedin is important for closing a deal. The advancement of social media has made social channels a “to-go-to” for salespeople to reach their target audience and prospect customers.
7 reasons why your organization should use social selling
1. More than 50% of the revenue in 14 large industries is generated by social selling.
2. 78% of salespeople who use social selling sell for more than those who do not.
3. Those who use social selling open up 45% more opportunities and the potential chance of closing a deal is 51% higher compared to competitors with lower SSI.
4. 84% of C-level decision makers say that social media has affected them at some point during the buying process. Source: IDG
5. 24% increased their lead conversion rate via social selling.
6. By using social selling, you can save up to 39% of your time.
7. Via social selling, you can get an almost 14% shorter sales cycle by making the sales process more effective.
There is a shift in social media – personalized content is growing because it is valuable. The reason is that people want to see the person behind the screen instead of the brand itself, as our world becomes increasingly digital.
The time for social selling is thus here – continue to create new relationships and build your network. Relationships take time and you also need to take care of them.
Read our previous post “This is social selling – and this is how you work with it” to learn more about social selling.
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