The latest news, trends, tips and discussion topics on digital marketing
In August 2020, Instagram introduced the format “Reels” – Instagram’s rival to TikTok in terms of 15-60 second short-videos with clip adjustments, creative assets and music library. After some time of speculation, Instagram now announces that the format will be available as an ad placement through its Marketing API.
When are users most active on Facebook, Instagram, Twitter and Linkedin? We have the answer based on a study by Sprout Social. Below we will share the study with data that may be valuable to include in your marketing strategy.
A lot has happened lately and when it comes to creating good creative content, it is important to keep track of everything new. In this post, we have gathered some of the most important and biggest changes broken down by platform from the past year. This is important key information for you to know about when creating creative content and want to be effective in a constantly changing digital world.
Facebook IQ analyzes trends that are gaining momentum across their platforms around the world and creates an understanding of what drives over 3 billion people and millions of companies forward, and there are shifts that affect our future. We have summarized the report “Hello Future: AR & VR – New dimensions of connection” by Facebook IQ from June 2021, where they have analyzed the future of AR and VR. Enjoy your reading!
A lot has happened in the e-commerce industry during the digitalization of society. Over the past 20 years, the e-commerce industry has generated over $ 2 trillion in sales worldwide. This leads to a competitive climate – How should you as an e-retailer relate to this? In this article, we have collected 10 trends in e-commerce that you as an e-retailers need to be aware of in 2021.
TikTok launches a small business hub to support small businesses in Ireland, Sweden & Austria. Let’s look at the new possibilities with the support package in this article!
Pinterest expands the shopping features to Australia, Canada, France and Germany following increased pressure for e-commerce last year. In this article, we will dive into the possibilities of the shopping features on Pinterest.
Summer is approaching fast and the media landscape is slowly but surely beginning to prepare for a summer vacation. Maybe your plan is to read through last spring’s latest news and refresh your memory before the autumn? Let us make it easy for you – In this blog post, we summarize the spring’s hottest articles, trends, news as well as insights and knowledge webinars from the DigiView team. Enjoy your reading – and summer!
A new concept is launched by Facebook as a series to get big brands to use live shopping. The event will run every Friday from now until mid-July. In this article, you will learn more about which brands will join the event and how the format has developed over the past year.
Twitter’s copy of Instagram Stories and Snapchat named Fleets, was launched in November 2020. And now Twitter announces that it’s time to increase business opportunities by beta testing advertising in the format. In this article, you will learn more about how the ad format will work.
LinkedIn has developed new features to help you as a marketer get a greater reach of your organic posts that perform well and be able to reach a wider target group with your digital events. In this article, we take a look at how the new features work and how they can increase the engagement of your organic posts and digital events.
Social media is growing globally and today used by more than 53% of the world’s population today. This contributes to great opportunities for your company to reach a wide audience. In this blog post, we will go through step by step how to proceed when you want to get started advertising in the biggest social channels: Facebook and Instagram.
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© 2021 DigiView Nordics AB. All rights reserved.