“Live Shopping Fridays” has been launched by Facebook together with major brands in fashion, beauty & skin care

Share on linkedin
Share on twitter
Share on facebook
Share on email
Share on print
A new concept is launched by Facebook as a series to get big brands to use live shopping. The event will run every Friday from now until mid-July. In this article, you will learn more about which brands will join the event and how the format has developed over the past year.

Facebook wants to arouse engagement among its users via “Live-shopping-Friday’s” – a concept they have created for the purpose is to encourage big brands to try live shopping and to increase awareness of the format among consumers. The concept involves a series of live shopping where a number of different brands, primarily in beauty, fashion and skin care, will participate. The event will take place every Friday and the premiere was on May 22, 2021 and will last until mid-July. Brands such as Abercrombie and Fitch, Bobbi Brown, Clinique, Sephora, Dermalogica, Alleyoop and Zox are going to join.

Facebook released the series for both mobile devices and desktops in the United States. You get access via Facebook’s “Shop” tab where you as a user can see the schedule for the current events.     

During the event, viewers can comment, ask questions and get answers directly from the brands. If a product is interesting, viewers can click on it to read more about products, without leaving the live-streaming or if they wish to buy a product, they can do so at any time during the event. In connection with this, the brand gets access to the customers’ delivery information and they can choose to disclose other information such as e-mail or telephone numbers that can later be used for advertising purposes.

“The way that we’re thinking about this is that e-commerce has made buying incredibly convenient. So when you have a need, you pull out your phone, purchase, and your order is on its way” – Yulie Kwon Kim explains , Leads product for Facebook App Commerce.

Live shopping became available on Facebook during the summer of 2020, after a number of beta tests where the format was adapted for small to medium-sized brands and has since been a winning concept during the pandemic.

Facebook is not the only platform that has seen the potential of live shopping since Covid-19 broke out. It is said that startups such as NTWRK, Popshop live and Bambuser took live shopping to the US after it became popular in China even before the pandemic. The E-commerce giant – Amazon also runs live shopping frequently on the platform. It is, to say the least, a growing format.

Hope you enjoyed this article. Don’t forget to subscribe to our newsletter down below to stay updated about the latest news and trends within digital marketing!

Sign up and subscribe for more interesting articles like this. 

RELATED ARTICLES

Totte Annerbrink
The state of creative content in a changing digital world

A lot has happened lately and when it comes to creating good creative content, it is important to keep track of everything new. In this post, we have gathered some of the most important and biggest changes broken down by platform from the past year. This is important key information for you to know about when creating creative content and want to be effective in a constantly changing digital world.

READ MORE
Team DigiView
Hello Future: AR & VR – New dimensions of connection

Facebook IQ analyzes trends that are gaining momentum across their platforms around the world and creates an understanding of what drives over 3 billion people and millions of companies forward, and there are shifts that affect our future. We have summarized the report “Hello Future: AR & VR – New dimensions of connection” by Facebook IQ from June 2021, where they have analyzed the future of AR and VR. Enjoy your reading!

READ MORE
Team DigiView
10 e-commerce trends that you need to know about in 2021

A lot has happened in the e-commerce industry during the digitalization of society. Over the past 20 years, the e-commerce industry has generated over $ 2 trillion in sales worldwide. This leads to a competitive climate – How should you as an e-retailer relate to this? In this article, we have collected 10 trends in e-commerce that you as an e-retailers need to be aware of in 2021.

READ MORE
Totte Annerbrink
The state of creative content in a changing digital world

A lot has happened lately and when it comes to creating good creative content, it is important to keep track of everything new. In this post, we have gathered some of the most important and biggest changes broken down by platform from the past year. This is important key information for you to know about when creating creative content and want to be effective in a constantly changing digital world.

READ MORE
Team DigiView
Hello Future: AR & VR – New dimensions of connection

Facebook IQ analyzes trends that are gaining momentum across their platforms around the world and creates an understanding of what drives over 3 billion people and millions of companies forward, and there are shifts that affect our future. We have summarized the report “Hello Future: AR & VR – New dimensions of connection” by Facebook IQ from June 2021, where they have analyzed the future of AR and VR. Enjoy your reading!

READ MORE
Let's talk!

Are you curious about DigiView and how our marketing team could help you accelerate your business growth?

Hit us up with your information and wonderings, and we will respond as soon as we can!

CALL
08-410 33 787

VISIT
Sveavägen 59
113 59, Stockholm