The best time to post content in social media 2021

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When are users most active on Facebook, Instagram, Twitter and Linkedin? We have the answer based on a study by Sprout Social. Below we will share the study with data that may be valuable to include in your marketing strategy.

We spend more time online than ever. In 2020, it was reported that over 53% of the world’s population is on social media. Each user also has an average of 8.4 accounts, according to Hootsuite & We Are Social’s latest Global Overview Report.

An important factor to reach out with your content organically in social media is partly who you reach and to what extent but then how many of them that interact with your content. To achieve results, therefore – you need to keep track of when your target group is most active in social media.

Below we have gathered the best times and days to publish your content based on times and days when content has received the most engagement in social media, according to a study by Sprout Social which includes data from over 20,000 accounts on Facebook, Instagram, Twitter and Linkedin.

Facebook

Today, Facebook is the most used social platform – and it is therefore no surprise that the platform had activity almost around-the-clock in 2020. Of course, the pandemic was a contributing factor and also that Internet users increased their use of social media during the year. 

The times that the survey shows are based on the USA in central time and means that the commitment that is shown early in the morning, as well as reflects the more traditional American working day. But can also reflect how Facebook’s users generally consume the platform on a daily basis around the world based on the survey. Which makes this data valuable for both international and local companies, to be able to understand the outside world.

What times and days would be advantageous to get the most engagement on Facebook?

The best time is Tuesdays, Wednesdays and Fridays between 9am-1pm and Tuesday, Wednesday and Friday are generally the most effective days to publish your content. The worst day turns out to be Saturday, which has shown the least commitment among users.

Instagram

2020 was an eventful year for Instagram, just like for Facebook. Among other things, the platform released a new feature: Reels, and they made improvements to stories and added other features such as shops under the explore tab. To summarize, Instagram’s year – It developed into an even more creative environment on the platform, as many, for example, were looking for a new hobby during the pandemic. You as marketers thus need to be responsive and on our toes to be able to catch on to future trends and behaviors based on new formats and functions. 

What times and days would be advantageous to get the most engagement on Instagram?

The best time is Tuesdays at 11am-2pm and Monday-Friday at 11am and Tuesdays are the most effective day to publish your content. The worst day turns out to be Sunday, which has shown the least commitment among users.

Twitter

A lot of information has been circulating on Twitter in 2020 about the pandemic and the presidential election, which received a lot of attention in the United States. Internet users have taken to the platform to get current news and information on what is happening in the outside world.

What times and days would be advantageous to get the most engagement on Twitter?

The best time is Tuesday-Thursday at 9am-11am and Wednesdays at 9am-3pm. The most effective day to publish your content turns out to be Wednesdays. The worst day turns out to be Saturday, which has shown the least commitment among users.

LinkedIn

The commitment is spread over the working week and this measurement is based on the USA, as above. Since LinkedIn is a platform that is focused on building a career network, it is important that the target group receives their content during the working day when they are mainly active. 

What times and days would be advantageous to get the most engagement on LinkedIn?

The best time and days of the week to publish your content is Tuesday-Thursday at 9am-12pm. The worst day is Sundays, which have shown the least commitment among users, which is perhaps not a surprise either, as the majority are free on weekends.

Activity across industries

If we see the activity on Facebook, Instagram and Twitter and in 8 different industries – What days and times is there a high level of commitment on the platforms in each industry?

Healthcare

Facebook: Monday at 12pm and Fridays at 1-2pm.

Instagram: Sundays at 8-9am and Tuesdays at 8am-12pm

Twitter: Mondays 9am-12pm and Tuesdays 8am-1pm

Media

Facebook: Fridays at 7am and Tuesdays at 6-9am

Instagram: Tuesdays at 1-5pm, Wednesdays at 11am and Thursday at 8-9am

Twitter: Mondays at 6-9am and Tuesdays at 7am

Education

Facebook: Wednesdays and Thursdays at 10am

Instagram: Fridays at 4-5am and Thursdays at 2pm

Twitter: Mondays at 6-9pm and Thursdays at 10am

Non-profit organizations

Facebook: Wednesdays at 10am & 5pm

Instagram: Wednesday at 10 & 5pm

Twitter: Wednesdays at 10-11am and 2-4pm

Restaurant

Facebook: Mondays at 12pm and Fridays at 1-2pm

Instagram: Mondays 9am-1pm

Twitter: Wednesdays at 1-2pm and Thursdays at 8am-2pm

Technique

Facebook: Thursdays at 3-4pm

Instagram: Mondays at 10-11am, 2-5pm and 8pm, Tuesdays at 10am-1pm, Thursdays at 12pm and Fridays at 11am

Twitter: Mondays at 11am, Tuesdays & Wednesdays at 9am and Tuesdays at 2pm

Travel & Tourism

Facebook: Tuesdays and Wednesdays 9am-1pm, Fridays at 10am-12pm

Instagram: Thursdays at 7am, Mondays 11am-3pm

Twitter: Mondays at 10am-2pm and Wednesdays at 8-9am

Financial

Facebook: Wednesdays at 9am-1pm, Mondays at 5pm and Friday at 11am

Twitter: Mondays and Tuesdays at 1-3pm, Fridays at 12-3pm

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