Thanks to the new addition, developers now have the opportunity to allow their clients to create and preview Reels Ads via the Instagram Marketing API.
This feature update will enable the following three capabilities / use cases via the Marketing API.
- Ads creation: Developers will be able to use “INSTAGRAM_REELS” as one of the target positions when creating ads
- Ads insights: When breaking down insights by Placement level, it will be possible to see how ads perform via Instagram Reels placement
- Ad preview: Developers will be able to fetch the preview in the Instagram Reels format
The Facebook For Developers page has added complete step-by-step developer documentation to assist developers in getting started with Facebook’s Marketing API. The documentation also includes all technical details related to this update.
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