LinkedIn releases new features for organic posts & digital events

Share on linkedin
Share on twitter
Share on facebook
Share on email
Share on print
LinkedIn has developed new features to help you as a marketer get a greater reach of your organic posts that perform well and be able to reach a wider target group with your digital events. In this article, we take a look at how the new features work and how they can increase the engagement of your organic posts and digital events.

Over the past year, LinkedIn’s live streams have increased by more than 400% compared to the year before and they are working to make it easier for their members to make custom live streams via Zoom that they use on a daily basis and also Microsoft Teams will be possible in the coming months. In connection with this, LinkedIn has announced that they have developed their functions and regardless of whether you are experienced or a beginner, you should be able to use them.

The functions have been developed in order to simplify your marketing and help you as a marketer to easily reach your target group and strengthen your brand and business. With event ads, you can get insights whether LinkedIn members have seen or clicked on the ad, and then register for your event via the ad, and that data will be available in the event analysis tool. You as a marketer can thus obtain data that streamlines your planning work for future events.

The new features can help you as a marketer with the following:

Boost your organic posts

To increase your reach and reach a wider audience, without having to go into a marketing tool, you can “boost” your organic posts that you have published on your LinkedIn page and that have performed well through a high level of commitment.

Event ads: Get more attendees to your digital events

Thanks to the change that the pandemic has contributed to, virtual events have become part of our everyday lives in many industries and a way to create a community among people. We will probably continue with digital events after the pandemic and for all those involved in planning and setting up digital events, Linkedin has released a new ad format – event ads, which makes it possible to measure both reach and engagement and keep track of statistics and data via the new tool “Event Analytics”.

The new ad format helps you highlight your events with the date, time and how to attend to a new audience and you also get to see if a mutual friend is interested in the event. LinkedIn has also developed a mobile-adapted analysis page so that you can easily keep track of both organic and boosted posts in your mobile when you are on the go.

Hope you enjoyed the article. Do not forget to subscribe to our newsletter!

Sign up and subscribe for more interesting articles like this. 

RELATED ARTICLES

Team DigiView
DigiView Summer Reading: Digital Marketing Recap, Spring 2021

Summer is approaching fast and the media landscape is slowly but surely beginning to prepare for a summer vacation. Maybe your plan is to read through last spring’s latest news and refresh your memory before the autumn? Let us make it easy for you – In this blog post, we summarize the spring’s hottest articles, trends, news as well as insights and knowledge webinars from the DigiView team. Enjoy your reading – and summer!

READ MORE
Team DigiView
Advertising on Facebook & Instagram

Social media is growing globally and today used by more than 53% of the world’s population today. This contributes to great opportunities for your company to reach a wide audience. In this blog post, we will go through step by step how to proceed when you want to get started advertising in the biggest social channels: Facebook and Instagram.

READ MORE
Team DigiView
DigiView Summer Reading: Digital Marketing Recap, Spring 2021

Summer is approaching fast and the media landscape is slowly but surely beginning to prepare for a summer vacation. Maybe your plan is to read through last spring’s latest news and refresh your memory before the autumn? Let us make it easy for you – In this blog post, we summarize the spring’s hottest articles, trends, news as well as insights and knowledge webinars from the DigiView team. Enjoy your reading – and summer!

READ MORE
Team DigiView
Advertising on Facebook & Instagram

Social media is growing globally and today used by more than 53% of the world’s population today. This contributes to great opportunities for your company to reach a wide audience. In this blog post, we will go through step by step how to proceed when you want to get started advertising in the biggest social channels: Facebook and Instagram.

READ MORE
Let's talk!

Are you curious about DigiView and how our marketing team could help you accelerate your business growth?

Hit us up with your information and wonderings, and we will respond as soon as we can!

CALL
08-410 33 787

VISIT
Sveavägen 59
113 59, Stockholm

We've changed, so our website had to change too.

We are happy to announce the SocialView re-launch: DigiView Agency, a part of Recoordinate Group!