LinkedIn releases new features for organic posts & digital events

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LinkedIn has developed new features to help you as a marketer get a greater reach of your organic posts that perform well and be able to reach a wider target group with your digital events. In this article, we take a look at how the new features work and how they can increase the engagement of your organic posts and digital events.

Over the past year, LinkedIn’s live streams have increased by more than 400% compared to the year before and they are working to make it easier for their members to make custom live streams via Zoom that they use on a daily basis and also Microsoft Teams will be possible in the coming months. In connection with this, LinkedIn has announced that they have developed their functions and regardless of whether you are experienced or a beginner, you should be able to use them.

The functions have been developed in order to simplify your marketing and help you as a marketer to easily reach your target group and strengthen your brand and business. With event ads, you can get insights whether LinkedIn members have seen or clicked on the ad, and then register for your event via the ad, and that data will be available in the event analysis tool. You as a marketer can thus obtain data that streamlines your planning work for future events.

The new features can help you as a marketer with the following:

Boost your organic posts

To increase your reach and reach a wider audience, without having to go into a marketing tool, you can “boost” your organic posts that you have published on your LinkedIn page and that have performed well through a high level of commitment.

Event ads: Get more attendees to your digital events

Thanks to the change that the pandemic has contributed to, virtual events have become part of our everyday lives in many industries and a way to create a community among people. We will probably continue with digital events after the pandemic and for all those involved in planning and setting up digital events, Linkedin has released a new ad format – event ads, which makes it possible to measure both reach and engagement and keep track of statistics and data via the new tool “Event Analytics”.

The new ad format helps you highlight your events with the date, time and how to attend to a new audience and you also get to see if a mutual friend is interested in the event. LinkedIn has also developed a mobile-adapted analysis page so that you can easily keep track of both organic and boosted posts in your mobile when you are on the go.

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