Twitter is testing ads in Fleet

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Twitter's copy of Instagram Stories and Snapchat named Fleets, was launched in November 2020. And now Twitter announces that it's time to increase business opportunities by beta testing advertising in the format. In this article, you will learn more about how the ad format will work.

Twitter launched Fleets in November 2020, a copy of Instagram and Snapchat Story with it’s content that disappears after 24 hours. Now Twitter announces that they want to test advertising in the format to open up more business opportunities on the platform. It will be the first vertical ad format and will initially be beta tested by a select group of Android and iOS users in the United States.

The number of people that advertisers will be able to reach through advertising in Fleets is not announced yet. Twitter has not shared yet how many users use Fleets or shared behavior, click-through rate or engagement.

Advertisers will be able to measure the most common KPIs such as the number of clicks, impressions, profile visits or website visits. The format will be standard and support images and movies in 9:16  and the maximum ad duration will be 30 seconds. You also have the option to select a swipe-bar “Call-to-action” according to your campaign objective. 

Read more about Twitter’s announcement here

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