All about the fastest growing social media app – TikTok
In recent years, TikTok has grown enormously since it was launched in 2016. The app merged with Musical.ly 2018 and has been on the top lists of the most downloaded apps in both the App Store and Play Store. Today, the app has over 1 billion active users worldwide. So what do we know about the app that is on everyone’s lips and what business opportunities there are?
All about Amazon Advertising & Facebook Shops
The launch of Amazon in Sweden was the first in the Nordic region and Facebook has recently launched “Facebook Shops”. So what do we know so far?
Social media trends & user behavior 2020
This year’s unusual summer has come to an end and we have seen new trends and behaviors emerge in the shadow of the pandemic. We take this insight with us in order to be able to tackle the coming period. Let’s have a look at the latest changes and updates!
The creative trend for creating content, 2021 and moving forward
The creative landscape is changing in times of uncertainty and behavior change. So the question is how will this shape how we create content for the future? What does the trend look like going forward? and; Is there already good examples of how to approach this?
Performance branding: The future work role for the digital creator
In just a few years, the way we communicate and design digital content for brands, products and services has changed drastically. Today, it is not enough for a digital creator to shape an idea, create the content, and then deliver it to the person who will handle the distribution of said content. With over six years of experience creating photos and videos for digital platforms and specifically social media, I explain what has changed, and what today should be the standard when it comes to the future work role for the digital creator.
This is social selling and how to work it
What is Social Selling and why should you invest in it? Let us guide you through how to get started with Social Selling, what opportunities there are and how to create employee engagement to keep your organization active within the topic.
Budget optimization and increased profitability in social media
Many of us dream of being competitive and top of mind with our most valuable target audience. At the same time, it is easy to underestimate the power of the social media tools – and the demands on the social media platforms are high. Likewise the price tag, if you do not use the tools correctly!
How Facebook & Google keep people safe and informed about the coronavirus
This Sunday, Google released an article about how they have chosen to act due to Covid–19, quickly followed by Facebook, which yesterday released similar information. What the two giants have in common is how they have chosen to take measures regarding the dissemination of incorrect and frightening content, shortcuts and easier access to value-creating information as well as major donations to the WHO (World Health Organization). More about this in today’s blog post.
Everything you need to know about Facebook Ad Library and Privacy Checkup
Facebook continues to develop new technologies to enhance user privacy. Ever since the scandal Cambridge Analytica, the platform constantly has been updated it’s solutions with new technologies that focus on user integrity. Now the latest update has been released and it revolves around how users can take better control over what ads they are exposed to and helps users to protect their private accounts from unwanted activity.
Industry shifting from media management to audience management
Second edition of AdColony Intelligence Summit took place earlier this autumn in Istanbul with 200+ leaders from 25+ countries aiming to bring the digital industry together. The focus area this year was to find new ways of thinking on how to get the best out of digital and mobile technologies and learn the latest digital trends touching the reframing of the digital industry. Here’s a summary of the highlights from these days, enjoy!
