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The latest news, trends, tips and discussion topics on digital marketing

Article
David Andersson

A beginner’s guide: Technical setup for social media measuring

To be able to measure and see how your campaign is performing in social media, a technical set up is needed to get valuable data in order to optimize your campaign and achieve successful results. In this blog post, we will share some crucial fundamentals that you need in your technical implementation.

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Article
Ellen Lidbrink

7 effective social media best practices in e-commerce marketing

In 2020, e-commerce exploded, and social media continues to develop in our increasingly digital society. The competition about the consumers is tougher than ever, in a competitive climate, your e-commerce needs a good strategy to succeed and reach your existing and potential customers. In this blog post, you get 7 best practices to keep in mind when your e-commerce advertising on social media.

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News
Matilda Widgren

Facebook introduces dynamic ads for streaming platforms

With purpose to elevate streaming platforms’ content libraries to a relevant target group, Facebook is launching a new advertising solution: dynamic ads. Dynamic advertising is now available for all streaming services around the world. In this article you can read about how the new advertising solution can take streaming services to a new level.

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News
Matilda Widgren

TikTok introduces new music effects for creators

Sound and music effects are a big part of video creation for TikTok users. New effects are now being launched that can give creators more ways to use music and sound effects on the platform. In this post, you can read more about the 6 new effects that will take your creative creation to a new level.

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Article
Team DigiView

Get started with advertising on Pinterest

Pinterest has now over 442 million global users and there are great opportunities for you to increase your growth by advertising on the platform. 48% have shopping as a priority when they use the app’s search function, which means that you can advertise to a buying-oriented target group. In this blog post, we will go through how to get started with your advertising on the platform.

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Insight
Matilda Widgren

Summarizing: The future of shopping 2021

How´s e-commerce going to look like in the future? The effects of the current pandemic made the society digitize faster than we could ever have imagined. E-commerce expanded very fast and physical stores lost their most loyal customers. In this blog post, we dive deep into the statistics that reflect the behavior during the pandemic 2020 and what insights we take with us for future of e-commerce from an industry perspective.

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Article
Sofia Vinsa

The top 5 mistakes in B2B social media marketing

Our Digital Strategist Sofia Vinsa has a broad experience in B2B marketing, which has contributed many interesting insights and common patterns about organisation challenges. In this blog post, she have compiled the five most common mistakes that B2B companies make when it comes to social media marketing. Let’s hear them out!

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Article
Team DigiView

Dispo – Just buzz or the next Instagram?

Dispo – a new photo app where you can share nostalgic photos taken by a digital disposable camera. Will the app be the next Instagram? In this blog post, we will dive into the photo app and look at its future.

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Article
Matilda Widgren

Community management – The importance of building strong relationships in social media

Do ​​you have a strategy for your social media? Great. You also need it to be able to have good customer service in your social channels. On average, the Internet user spends almost 2.5 hours on social media and this opens up opportunities for your company to build relationships with your customers. In this blog post, we will go through the features of our social channels if you want to use them for customer service.

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