Twitter is testing ads in Fleet

June 22, 2021

By Matilda Widgren

Twitter's copy of Instagram Stories and Snapchat named Fleets, was launched in November 2020. And now Twitter announces that it's time to increase business opportunities by beta testing advertising in the format. In this article, you will learn more about how the ad format will work.

Twitter launched Fleets in November 2020, a copy of Instagram and Snapchat Story with it’s content that disappears after 24 hours. Now Twitter announces that they want to test advertising in the format to open up more business opportunities on the platform. It will be the first vertical ad format and will initially be beta tested by a select group of Android and iOS users in the United States.

The number of people that advertisers will be able to reach through advertising in Fleets is not announced yet. Twitter has not shared yet how many users use Fleets or shared behavior, click-through rate or engagement.

Advertisers will be able to measure the most common KPIs such as the number of clicks, impressions, profile visits or website visits. The format will be standard and support images and movies in 9:16 and the maximum ad duration will be 30 seconds. You also have the option to select a swipe-bar “Call-to-action” according to your campaign objective.

Read more about Twitter’s announcement here.

Hope you enjoyed this article. Don’t forget to subscribe to our newsletter to stay updated with the lastest news and trends within digital marketing!

Matilda Widgren

Copywriter & Marketing Coordinator at DigiView

The best time to post content in social media 2021

When are users most active on Facebook, Instagram, Twitter and Linkedin? We have the answer based on a study by Sprout Social. Below we will share the study with data that may be valuable to include in your marketing strategy.

14 October, 2021

The state of creative content in a changing digital world

A lot has happened lately and when it comes to creating good creative content, it is important to keep track of everything new. In this post, we have gathered some of the most important and biggest changes broken down by platform from the past year. This is important key information for you to know about when creating creative content and want to be effective in a constantly changing digital world.

13 October, 2021

Hello Future: AR & VR – New dimensions of connection

Facebook IQ analyzes trends that are gaining momentum across their platforms around the world and creates an understanding of what drives over 3 billion people and millions of companies forward, and there are shifts that affect our future. We have summarized the report “Hello Future: AR & VR – New dimensions of connection” by Facebook IQ from June 2021, where they have analyzed the future of AR and VR. Enjoy your reading!

12 October, 2021

10 e-commerce trends that you need to know about in 2021

A lot has happened in the e-commerce industry during the digitalization of society. Over the past 20 years, the e-commerce industry has generated over $ 2 trillion in sales worldwide. This leads to a competitive climate – How should you as an e-retailer relate to this? In this article, we have collected 10 trends in e-commerce that you as an e-retailers need to be aware of in 2021.

23 August, 2021