E-commerce explosion in 2020: Shopping behavior statistics you need to know

Share on linkedin
Share on twitter
Share on facebook
Share on email
Share on print
E-commerce exploded last year during the pandemic and growth increased in more product categories. In this blog post, you read about the latest statistics, insights and what you should keep in mind for your marketing strategy during 2021.

Today’s retail has changed in recent years, and is governed by our shopping behavior. We shop differently compared to twenty years ago when Amazon was founded and which then became the start point for e-commerce. The digitalization of society and the prevailing pandemic have caused consumers to distance themselves from physical stores, which has led to e-commerce exploding in recent years.

Our consumption in Sweden has mainly increased in groceries, children’s products and toys according to the e-barometer and our shipping methods have also been developed through smoother home delivery, which many companies did not offer at all before. Those who have contributed the most to the growth of e-commerce in 2020 are generation X and older people according to The 2020 Facebook Christmas Package.

Here’s some interesting statistics about global e-commerce purchases according to the latest report from Hootsuite, and predicted trends in 2021 below.

Global growth by product category

+ 41% Groceries & personal care

+ 27% Fashion & Beauty

+ 26% Digital music

+25% Toys, Leisure & DYI

+ 23% Video Games

+ 18% Electronics & Traditional Media

+ 20% Furniture & Furnishings

+ 27% Food – Take Away 

51% Travel & Accommodation

Insights to consider in your marketing strategy 2021

Today, about 53% of the world’s population uses social media, and accessibility is also increasing social shopping. Below are some extra interesting numbers to keep in mind according to surveys by Influencer Marketing Hub and Hootsuite:

Statistics from Internet users’ behavior

28% state they find new brands through social media ads.

45% state that they search for products via social media.

69% of users say they have used a shopping app on their mobile, of which 55% bought something via the app.

B2B statistics

73% state that they used social media to reach new customers.

64% used social media to build their brand.

45% used social media to drive conversions.

Mobile first

Mobile shopping has dominated the e-commerce market in 2020 and looks set to do so in the future as well, as we spend an average of 3-4 hours on our mobile devices per day. Therefore, you need to make sure that your marketing is adapted so that the target group can easily make purchases through their mobile advice. According to a survey from December 2020, 24% say that the content of e-commerce did not fit in the mobile screen, which you should also keep in mind in your advertising when you want to drive your target 

Live shopping

A rising trend in 2020 that more people want to explore is live shopping in B2C. The current pandemic has meant that less people visit physical stores, which leads to the relationship between companies and customers is not being built in the same way as before. Therefore, as an e-merchants, you should try live shopping, to continue to create engagement with your target group by giving a personal and genuine feeling of your brand. According to a survey by Bambuser, it also turns out that 20% of those who watch live shopping then add products to the shopping cart. According to the latest report from GWI, 80% say they would consider buying products through live streaming.

Valuable content

In 2020, we have spent more time online and this made us start to care more about what we wanted to see when we are scrolling on our advice. We wanted to interact with content of value and this is something that needs to be kept in mind by 2021. The focus should be on creating a message that appeals to your marketing – show off a personal touch of your brand through for example language or graphics. This allows you to stand out in the crowd and capture the interest of your target audience so that they remember your brand.

Customer service

Social shopping continues to increase as it has become possible to search and buy products directly via Facebook and Instagram. According to a report from GWI, 3 out of 5 say that they experience poor customer service and that this in turn affects their purchasing decisions. B2C customers want fast, personalized customer service via social media, according to the latest report from Hootsuite. This is why you as an e-merchants

need to attach great importance to your customer service in order to retain your existing customers and be able to continue to get new customers through social shopping.

Summary

We purchase more online than ever, and this seems to be holding up as we want to have safe and flexible shopping which continues that there is a solution for digital devices. We have a greater need to interact with content that evokes emotions and focuses on what we buy by thinking sustainably from product to delivery. This means that your company needs to adapt to the digitalisation of society in order to continue to give consumers a good digital shopping experience – the new normal.

Hope you enjoyed the article and don’t forget to subscribe to our newsletter!

Sign up and subscribe for more interesting articles like this. 

RELATED ARTICLES

Team DigiView
10 e-commerce trends that you need to know about in 2021

A lot has happened in the e-commerce industry during the digitalization of society. Over the past 20 years, the e-commerce industry has generated over $ 2 trillion in sales worldwide. This leads to a competitive climate – How should you as an e-retailer relate to this? In this article, we have collected 10 trends in e-commerce that you as an e-retailers need to be aware of in 2021.

READ MORE
Team DigiView
DigiView Summer Reading: Digital Marketing Recap, Spring 2021

Summer is approaching fast and the media landscape is slowly but surely beginning to prepare for a summer vacation. Maybe your plan is to read through last spring’s latest news and refresh your memory before the autumn? Let us make it easy for you – In this blog post, we summarize the spring’s hottest articles, trends, news as well as insights and knowledge webinars from the DigiView team. Enjoy your reading – and summer!

READ MORE
Team DigiView
Advertising on Facebook & Instagram

Social media is growing globally and today used by more than 53% of the world’s population today. This contributes to great opportunities for your company to reach a wide audience. In this blog post, we will go through step by step how to proceed when you want to get started advertising in the biggest social channels: Facebook and Instagram.

READ MORE
Team DigiView
10 e-commerce trends that you need to know about in 2021

A lot has happened in the e-commerce industry during the digitalization of society. Over the past 20 years, the e-commerce industry has generated over $ 2 trillion in sales worldwide. This leads to a competitive climate – How should you as an e-retailer relate to this? In this article, we have collected 10 trends in e-commerce that you as an e-retailers need to be aware of in 2021.

READ MORE
Team DigiView
DigiView Summer Reading: Digital Marketing Recap, Spring 2021

Summer is approaching fast and the media landscape is slowly but surely beginning to prepare for a summer vacation. Maybe your plan is to read through last spring’s latest news and refresh your memory before the autumn? Let us make it easy for you – In this blog post, we summarize the spring’s hottest articles, trends, news as well as insights and knowledge webinars from the DigiView team. Enjoy your reading – and summer!

READ MORE
Team DigiView
Advertising on Facebook & Instagram

Social media is growing globally and today used by more than 53% of the world’s population today. This contributes to great opportunities for your company to reach a wide audience. In this blog post, we will go through step by step how to proceed when you want to get started advertising in the biggest social channels: Facebook and Instagram.

READ MORE
Let's talk!

Are you curious about DigiView and how our marketing team could help you accelerate your business growth?

Hit us up with your information and wonderings, and we will respond as soon as we can!

CALL
08-410 33 787

VISIT
Sveavägen 59
113 59, Stockholm

We've changed, so our website had to change too.

We are happy to announce the SocialView re-launch: DigiView Agency, a part of Recoordinate Group!