On October 12, Facebook announced that Instagram is bringing Reels Ads placements to its Marketing API, available on all current Marketing API versions – without an upgrade.

Thanks to the new addition, developers now have the opportunity to allow their clients to create and preview Reels Ads via the Instagram Marketing API.

Key Details

This feature update will enable the following three capabilities / use cases via the Marketing API.

Ads creation: Developers will be able to use “INSTAGRAM_REELS” as one of the target positions when creating ads

Ads insights: When breaking down insights by Placement level, it will be possible to see how ads perform via Instagram Reels placement

Ad preview: Developers will be able to fetch the preview in the Instagram Reels format

The Facebook For Developers page has added complete step-by-step developer documentation to assist developers in getting started with Facebook’s Marketing API. The documentation also includes all technical details related to this update.

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