{"id":7557,"date":"2019-10-30T16:10:00","date_gmt":"2019-10-30T15:10:00","guid":{"rendered":"https:\/\/digiview.se\/?p=7557"},"modified":"2021-02-24T13:46:28","modified_gmt":"2021-02-24T12:46:28","slug":"facebook-introducerar-multiple-text-optimization","status":"publish","type":"post","link":"https:\/\/digiview.se\/sv\/insikt\/facebook-introducerar-multiple-text-optimization\/","title":{"rendered":"Facebook introducerar Multiple Text Optimization"},"content":{"rendered":"\n<p>F\u00f6rra \u00e5ret lanserade Google responsiva s\u00f6kannonser, vilket l\u00e5ter annons\u00f6ren ange flertalet rubriker och beskrivningar i skapandet av en annons. Google Ads testar d\u00e4refter olika kombinationer automatiskt och l\u00e4r sig vilka kombinationer som presterar b\u00e4st \u2013 f\u00f6r att kunna optimera resultatet.<\/p>\n\n\n\n<p>Nu hakar Facebook allts\u00e5 p\u00e5 detta, genom att l\u00e5ta annons\u00f6ren addera flera alternativa prim\u00e4ra texter, rubriker och beskrivningar. Tidigare har detta endast funnits f\u00f6r Facebooks dynamiska annonser, men<br>kommer nu allts\u00e5 vara en m\u00f6jlighet f\u00f6r alla annonstyper.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img src=\"http:\/\/media1.digiview.se\/2020\/12\/Primary_text_optimisation_blogg_.png\" alt=\"\" class=\"wp-image-1415\" width=\"278\" height=\"359\" srcset=\"https:\/\/digiview.se\/wp-content\/uploads\/2020\/12\/Primary_text_optimisation_blogg_.png 556w, https:\/\/digiview.se\/wp-content\/uploads\/2020\/12\/Primary_text_optimisation_blogg_-232x300.png 232w\" sizes=\"(max-width: 278px) 100vw, 278px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Verktyget l\u00e5ter en \u00e4ven f\u00f6rhandsgranska varje unik annons-variation, n\u00e5got som ger en m\u00f6jlighet att se \u00f6ver hur de olika texterna passar med varandra och kan komma att se ut.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img src=\"http:\/\/media1.digiview.se\/2020\/12\/Preview_variations_blogg-1024x836.png\" alt=\"\" class=\"wp-image-1417\" width=\"512\" height=\"418\" srcset=\"https:\/\/digiview.se\/wp-content\/uploads\/2020\/12\/Preview_variations_blogg-1024x836.png 1024w, https:\/\/digiview.se\/wp-content\/uploads\/2020\/12\/Preview_variations_blogg-300x245.png 300w, https:\/\/digiview.se\/wp-content\/uploads\/2020\/12\/Preview_variations_blogg-768x627.png 768w, https:\/\/digiview.se\/wp-content\/uploads\/2020\/12\/Preview_variations_blogg.png 1030w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>F\u00f6r att kunna se hur de olika text-variationerna presterar, v\u00e4lj f\u00f6ljande alternativ n\u00e4r du skr\u00e4ddarsyr resultatkolumnerna:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img src=\"http:\/\/media1.digiview.se\/2020\/12\/ad_creative_blogg.png\" alt=\"\" class=\"wp-image-1419\" width=\"314\" height=\"144\" srcset=\"https:\/\/digiview.se\/wp-content\/uploads\/2020\/12\/ad_creative_blogg.png 628w, https:\/\/digiview.se\/wp-content\/uploads\/2020\/12\/ad_creative_blogg-300x138.png 300w\" sizes=\"(max-width: 314px) 100vw, 314px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3><strong>Varf\u00f6r \u00e4r detta n\u00e5got att bry sig om?<\/strong><\/h3>\n\n\n\n<p>Detta ger en bra m\u00f6jlighet, utan att manuellt beh\u00f6va skapa o\u00e4ndligt m\u00e5nga annonser, att testa hur olika typer och kombinationer av meddelanden g\u00e5r hem hos olika m\u00e5lgrupper. Att l\u00e5ta algoritmerna testa och optimera annonsresultatet utefter de kombinationer som anv\u00e4ndarna visar mest intresse f\u00f6r ger en inte bara bra insikter om vilken kommunikation anv\u00e4ndarna svarar b\u00e4st p\u00e5, det sparar \u00e4ven annons\u00f6ren massvis med tid.<\/p>\n\n\n\n<p>Enligt Facebook \u00e4r detta n\u00e5got som rullar ut nu och kommer finnas tillg\u00e4ngligt f\u00f6r alla annons\u00f6rer inom n\u00e5gra veckor.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Hoppas du uppskattade artikeln och b\u00e4r med dig v\u00e4rdefulla insikter.\u00a0<strong>Gl\u00f6m inte att prenumerera p\u00e5 v\u00e5rt nyhetsbrev!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hack i h\u00e4l efter att Google lanserade responsiva s\u00f6kannonser f\u00f6rra \u00e5ret, hakar Facebook p\u00e5 trenden och g\u00f6r det nu m\u00f6jligt att addera flera alternativa prim\u00e4ra texter, rubriker och beskrivningar i dina annonser. Mer om detta i dagens bloggpost! <\/p>\n","protected":false},"author":3,"featured_media":1413,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[36],"tags":[],"_links":{"self":[{"href":"https:\/\/digiview.se\/sv\/wp-json\/wp\/v2\/posts\/7557"}],"collection":[{"href":"https:\/\/digiview.se\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digiview.se\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digiview.se\/sv\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/digiview.se\/sv\/wp-json\/wp\/v2\/comments?post=7557"}],"version-history":[{"count":0,"href":"https:\/\/digiview.se\/sv\/wp-json\/wp\/v2\/posts\/7557\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digiview.se\/sv\/wp-json\/wp\/v2\/media\/1413"}],"wp:attachment":[{"href":"https:\/\/digiview.se\/sv\/wp-json\/wp\/v2\/media?parent=7557"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digiview.se\/sv\/wp-json\/wp\/v2\/categories?post=7557"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digiview.se\/sv\/wp-json\/wp\/v2\/tags?post=7557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}