{"id":7330,"date":"2021-01-14T15:36:11","date_gmt":"2021-01-14T14:36:11","guid":{"rendered":"https:\/\/digiview.se\/?p=7330"},"modified":"2021-03-02T14:36:21","modified_gmt":"2021-03-02T13:36:21","slug":"case-aimo","status":"publish","type":"post","link":"https:\/\/digiview.se\/sv\/kundcase\/case-aimo\/","title":{"rendered":"Case &#8211; aimo"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7330\" class=\"elementor elementor-7330 elementor-2836\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d9b3361 elementor-reverse-mobile elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"6d9b3361\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[{&quot;_id&quot;:&quot;dd159bf&quot;,&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1832c94\" data-id=\"1832c94\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42fb42c2 elementor-widget elementor-widget-text-editor\" data-id=\"42fb42c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h1>AIMO<\/h1>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21a01e31 elementor-widget elementor-widget-heading\" data-id=\"21a01e31\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Resan till Stockholms st\u00f6rsta bildelningstj\u00e4nst p\u00e5 6 m\u00e5nader<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63886e4c elementor-widget elementor-widget-heading\" data-id=\"63886e4c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Case av DigiView Agency<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-232d5888 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"232d5888\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[{&quot;_id&quot;:&quot;be12dd3&quot;,&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d23b766 elementor-sm-50\" data-id=\"d23b766\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1277e827 elementor-widget elementor-widget-counter\" data-id=\"1277e827\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"80000\" data-from-value=\"\" data-delimiter=\",\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">+<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-counter-title\">Appinstallationer<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-36fa385b elementor-sm-50\" data-id=\"36fa385b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78c9c76e elementor-widget elementor-widget-counter\" data-id=\"78c9c76e\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"175000\" data-from-value=\"\" data-delimiter=\",\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">+<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-counter-title\">Genomf\u00f6rda resor<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3cb8c723 elementor-sm-50\" data-id=\"3cb8c723\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-446d8c37 elementor-widget elementor-widget-counter\" data-id=\"446d8c37\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">-<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"93.5\" data-from-value=\"\" data-delimiter=\",\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-counter-title\">S\u00e4nkning i kostnad per appnedladdning<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1bf38491 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1bf38491\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;},&quot;_id&quot;:&quot;79fbfac&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5b3337c9\" data-id=\"5b3337c9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-382534d4 elementor-widget elementor-widget-image\" data-id=\"382534d4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"540\" height=\"960\" src=\"https:\/\/digiview.se\/wp-content\/uploads\/2021\/01\/DigiView_Case_aimo_Stockholm-1.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"\" srcset=\"https:\/\/digiview.se\/wp-content\/uploads\/2021\/01\/DigiView_Case_aimo_Stockholm-1.jpg 540w, https:\/\/digiview.se\/wp-content\/uploads\/2021\/01\/DigiView_Case_aimo_Stockholm-1-169x300.jpg 169w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9ee59e9\" data-id=\"9ee59e9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a86e617 elementor-widget elementor-widget-heading\" data-id=\"2a86e617\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Uppdraget<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60b5e10b elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"60b5e10b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>I oktober 2018 rullade 300 aimo ut p\u00e5 Stockholms gator, stans f\u00f6rsta eldrivna bildelningstj\u00e4nst. Lagom till att st\u00f6rsta konkurrenten DriveNow l\u00e4gger ner och nya mobilitetstj\u00e4nster som sparkcykel-tj\u00e4nsten VOI v\u00e4xer p\u00e5 marknaden initierades aimo\u2019s storsatsning i sociala medier. V\u00e5rt uppdrag innefattade att paketera en lanseringskampanj med starkt konverterings- och lojalitetsfokus d\u00e4r m\u00e5ls\u00e4ttningen var att skapa k\u00e4nnedom om varum\u00e4rket aimo, paketera erbjudandet r\u00e4tt f\u00f6r att f\u00e5nga m\u00e5lgruppens intresse och inte minst driva antalet appnedladdningar samt frekventa anv\u00e4ndare. Sagt och gjort satte vi sikte p\u00e5 att driva 20.000 app-nedladdningar.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3902f028 elementor-widget elementor-widget-heading\" data-id=\"3902f028\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Metod<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a3d4bd6 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"5a3d4bd6\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Full funnel sociala medier-strategi<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Modellering av personas & hypoteser<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Digital konceptutveckling & annonsproduktion<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">M\u00e5lgruppssegmentering<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Medieplanering & annonsk\u00f6p<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">A\/B-tester & l\u00f6pande optimering<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">M\u00e4tning & utv\u00e4rdering<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Analys av m\u00e5lgrupper & aff\u00e4rsinsikter<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1640025f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1640025f\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;},&quot;_id&quot;:&quot;7d9a2a5&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-338731e9\" data-id=\"338731e9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a80b2d4 elementor-widget elementor-widget-heading\" data-id=\"6a80b2d4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Genomf\u00f6rande<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-980dc8 elementor-widget elementor-widget-text-editor\" data-id=\"980dc8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<div class=\"av-special-heading av-special-heading-h4 blockquote modern-quote avia-builder-el-21 el_after_av_heading el_before_av_textblock \"><div class=\"av-special-heading av-special-heading-h4 blockquote modern-quote avia-builder-el-21 el_after_av_heading el_before_av_textblock \"><h2 class=\"av-special-heading-tag \"><strong>Lanseringsstrategi<\/strong><\/h2><p class=\"av-special-heading-tag \">F\u00f6r att utforma en vattent\u00e4t kommunikationsstrategi var v\u00e5r initiala uppgift att djupdyka i m\u00e5lgruppsanalyser f\u00f6r b\u00e5de innerstad och kringliggande orter, konkurrenternas s\u00e5v\u00e4l framg\u00e5ngar som misslyckanden och prospektering av potentiella intressenter. Utifr\u00e5n detta paketerade vi en lanseringsplan d\u00e4r strategi, inneh\u00e5ll och distribution var synkroniserat f\u00f6r varje enskild m\u00e5lgrupp. Med m\u00e5ls\u00e4ttningen att etablera varum\u00e4rket, f\u00e5nga intresset f\u00f6r tj\u00e4nsten och maximera anv\u00e4ndningen av aimo i Stockholm stad skulle m\u00e5lgruppen utefter behov och livsstil m\u00f6ta kommunikationen av aimo p\u00e5 helt unika s\u00e4tt.<\/p><p>\u00a0<\/p><h2 class=\"av-special-heading-tag \"><strong>Konceptutveckling av kundresa<\/strong><\/h2><p class=\"av-special-heading-tag \">Utefter varum\u00e4rkeskonceptet \u201cGets you there\u201d kreerade och producerade vi annonser enligt fyra fokusomr\u00e5den som syftade till att trigga intresse, bygga varum\u00e4rke samt belysa s\u00e5v\u00e4l kundupplevelse som anv\u00e4ndande. Inledningsvis tilltalade vi Stockholmarna genom att bilds\u00e4tta detaljer av aimo kombinerat med viktiga nyckelord f\u00f6r att mynta r\u00e4tt associationer inf\u00f6r lanseringen. De varum\u00e4rkesbyggande annonserna skulle s\u00e4tta budskapet \u201cStockholms first electric carshare\u201d p\u00e5 kartan i samband med starka visuella kopplingar till Stockholm och bilens unika exteri\u00f6r. Efterf\u00f6ljande annonser fokuserade p\u00e5 m\u00e5lgruppssegmenteringen, d\u00e4r relevans utefter de olika intressem\u00e5lgrupperna satte pr\u00e4geln p\u00e5 inneh\u00e5llet. Detta innebar att varje m\u00e5lgrupp fick uppleva inneh\u00e5ll som representerade deras unika kundupplevelse anpassat efter deras vardagsbehov och livsstil f\u00f6r att f\u00e5nga intresse p\u00e5 nytt samt st\u00e4rka intentionen till anv\u00e4ndning.<\/p><h2>\u00a0<\/h2><h2 class=\"av-special-heading-tag \"><strong>Annonsering<\/strong><\/h2><p class=\"av-special-heading-tag \">Distributionen omfattades av tre kampanjer: Pre launch, launch och post launch. Kampanj 1 syftade till att h\u00f6gintensivt maximera uppm\u00e4rksamheten och bygga relevanta m\u00e5lgrupper inf\u00f6r lanseringen d\u00e4r fokus l\u00e5g p\u00e5 att skapa bred k\u00e4nnedom av aimo som varum\u00e4rke och tj\u00e4nst i Stockholm. K\u00e4rnm\u00e5lgruppen segmenterades upp och omfattades av tre kategorier: konkurrenter, demografi och livsstil. Utefter de olika intressem\u00e5lgrupperna blev A\/B-tester mellan rationella och emotionella faktorer utefter unika vardagsbehov och relevans i realtid en f\u00f6rl\u00e4ngd arm i kommunikationen. Vi bearbetade d\u00e4refter vidare de som engagerat sig men \u00e4nnu inte anv\u00e4nt sig av tj\u00e4nsten genom dynamiska annonser genom en mer personlig kommunikation.<\/p><\/div><\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6b7424b8 elementor-hidden-tablet elementor-hidden-phone\" data-id=\"6b7424b8\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a660a6 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7a660a6\" data-element_type=\"section\" 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class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-d5a5bfe\" data-id=\"d5a5bfe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5671590 elementor-widget elementor-widget-image\" data-id=\"5671590\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"800\" height=\"800\" src=\"https:\/\/digiview.se\/wp-content\/uploads\/2021\/01\/Aimo-2-1024x1024.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/digiview.se\/wp-content\/uploads\/2021\/01\/Aimo-2-1024x1024.jpg 1024w, https:\/\/digiview.se\/wp-content\/uploads\/2021\/01\/Aimo-2-300x300.jpg 300w, https:\/\/digiview.se\/wp-content\/uploads\/2021\/01\/Aimo-2-150x150.jpg 150w, https:\/\/digiview.se\/wp-content\/uploads\/2021\/01\/Aimo-2-768x768.jpg 768w, https:\/\/digiview.se\/wp-content\/uploads\/2021\/01\/Aimo-2.jpg 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-6b60596\" data-id=\"6b60596\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cf2657f elementor-widget elementor-widget-image\" data-id=\"cf2657f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"800\" height=\"800\" src=\"https:\/\/digiview.se\/wp-content\/uploads\/2021\/01\/aimo5.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/digiview.se\/wp-content\/uploads\/2021\/01\/aimo5.png 800w, https:\/\/digiview.se\/wp-content\/uploads\/2021\/01\/aimo5-300x300.png 300w, https:\/\/digiview.se\/wp-content\/uploads\/2021\/01\/aimo5-150x150.png 150w, https:\/\/digiview.se\/wp-content\/uploads\/2021\/01\/aimo5-768x768.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-7f7e333\" data-id=\"7f7e333\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-504ad8e elementor-widget elementor-widget-image\" data-id=\"504ad8e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"800\" height=\"800\" src=\"https:\/\/digiview.se\/wp-content\/uploads\/2021\/01\/Aimo-4-1024x1024.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/digiview.se\/wp-content\/uploads\/2021\/01\/Aimo-4-1024x1024.jpg 1024w, https:\/\/digiview.se\/wp-content\/uploads\/2021\/01\/Aimo-4-300x300.jpg 300w, https:\/\/digiview.se\/wp-content\/uploads\/2021\/01\/Aimo-4-150x150.jpg 150w, https:\/\/digiview.se\/wp-content\/uploads\/2021\/01\/Aimo-4-768x768.jpg 768w, https:\/\/digiview.se\/wp-content\/uploads\/2021\/01\/Aimo-4.jpg 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-fec2bcd\" data-id=\"fec2bcd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-779b6ed elementor-widget elementor-widget-image\" data-id=\"779b6ed\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"800\" height=\"800\" src=\"https:\/\/digiview.se\/wp-content\/uploads\/2021\/01\/Aimo1-1.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/digiview.se\/wp-content\/uploads\/2021\/01\/Aimo1-1.png 804w, https:\/\/digiview.se\/wp-content\/uploads\/2021\/01\/Aimo1-1-300x300.png 300w, https:\/\/digiview.se\/wp-content\/uploads\/2021\/01\/Aimo1-1-150x150.png 150w, https:\/\/digiview.se\/wp-content\/uploads\/2021\/01\/Aimo1-1-768x768.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cc78c4b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"cc78c4b\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;},&quot;_id&quot;:&quot;273d151&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fd7c8e2\" data-id=\"fd7c8e2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9bbb834 elementor-widget elementor-widget-jet-video\" data-id=\"9bbb834\" data-element_type=\"widget\" data-widget_type=\"jet-video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-jet-video jet-elements\">\n<div class=\"jet-video jet-video--fa5-compat jet-video-aspect-ratio jet-video-aspect-ratio--16-9\" data-settings=\"{&quot;lightbox&quot;:false,&quot;autoplay&quot;:true}\"><iframe class=\"jet-video-iframe\" allowfullscreen title=\"youtube-videospelare\" data-lazy-load=\"https:\/\/www.youtube.com\/embed\/tZwtQzD-TrA?feature=oembed&amp;playlist=tZwtQzD-TrA&amp;wmode=opaque&amp;autoplay=1&amp;loop=1&amp;controls=1&amp;mute=1&amp;rel=0&amp;modestbranding=0\" allow=\"autoplay;encrypted-media\"><\/iframe>\n<div class=\"jet-video__overlay jet-video__overlay--custom-bg\" style=\"background-image: url(https:\/\/i.ytimg.com\/vi_webp\/tZwtQzD-TrA\/maxresdefault.webp);\">\n<div class=\"jet-video__play-button\" role=\"button\"><span class=\"jet-elements-icon jet-video__play-button-icon\"><i aria-hidden=\"true\" class=\"fas fa-play\"><\/i><\/span>\t<span class=\"elementor-screen-only\">Play Video<\/span>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9b9bf9b elementor-section-full_width elementor-section-height-default 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class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-54c793bf\" data-id=\"54c793bf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b3d54fd elementor-widget elementor-widget-ucaddon_gradient_underline_text_effect\" data-id=\"5b3d54fd\" data-element_type=\"widget\" data-widget_type=\"ucaddon_gradient_underline_text_effect.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!-- start Gradient Underline Text Effect -->\n\t\t\t<style type=\"text\/css\">\/* widget: Gradient Underline Text Effect *\/\n\n#uc_gradient_underline_text_effect_elementor14983\n{\n  text-align:left;\n}\n#uc_gradient_underline_text_effect_elementor14983 .underline--magical {\n  background-image: linear-gradient(120deg, #EDEDED 0%, #0085CA 100%);\n  background-repeat: no-repeat;\n  background-size: 100% 0.2em;\n  background-position: 0 88%;\n  transition: background-size 0.25s ease-in;\n}\n#uc_gradient_underline_text_effect_elementor14983 .underline--magical:hover {\n  background-size: 100% 88%;\n}\n\n<\/style>\n\n\t\t\t<div id=\"uc_gradient_underline_text_effect_elementor14983\" class=\"gradient_underline_text_effect\" style=\"color:#000000;\">\n<span class=\"beginning_text\" style=\"color:#000000;\"><\/span> \n<span class=\"underline--magical\" style=\"color:#000000;\">Kontakta<\/span> \n<span class=\"ending_text\" style=\"color:#000000;\">oss!<\/span>\n<\/div>\n\t\t\t<!-- end Gradient Underline Text Effect -->\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13269cd6 elementor-widget elementor-widget-text-editor\" data-id=\"13269cd6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<section class=\"av_textblock_section \"><div class=\"avia_textblock \"><p>\u00c4r du nyfiken p\u00e5 DigiView och hur vi kan hj\u00e4lpa dig accelerera din tillv\u00e4xt via digital marknadsf\u00f6ring?<\/p><p>H\u00f6r av dig s\u00e5 lovar vi att \u00e5terkoppla s\u00e5 snart vi kan!<\/p><\/div><p><strong>RING<\/strong><br \/>08-410 33 787<\/p><p><strong>BES\u00d6K<\/strong><br \/>Sveav\u00e4gen 59<br \/>113 59, Stockholm<\/p><\/section>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-eaee304\" data-id=\"eaee304\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2215ffab elementor-widget elementor-widget-shortcode\" data-id=\"2215ffab\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"pipedriveWebForms\" data-pd-webforms=\"https:\/\/webforms.pipedrive.com\/f\/2XjbZyvDUkHq5PJZuoZ9dauRjBiETvmtvyDTOKy5otMK3gpKr1RNT9Y2ZvhQtfpHd\"><script src=\"https:\/\/webforms.pipedrive.com\/f\/loader\"><\/script><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>AIMO Resan till Stockholms st\u00f6rsta bildelningstj\u00e4nst p\u00e5 6 m\u00e5nader Case av DigiView Agency + Appinstallationer + Genomf\u00f6rda resor &#8211; % S\u00e4nkning i kostnad per appnedladdning Uppdraget I oktober 2018 rullade 300 aimo ut p\u00e5 Stockholms gator, stans f\u00f6rsta eldrivna bildelningstj\u00e4nst. Lagom till att st\u00f6rsta konkurrenten DriveNow l\u00e4gger ner och nya mobilitetstj\u00e4nster som sparkcykel-tj\u00e4nsten VOI v\u00e4xer [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":776,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[35],"tags":[],"_links":{"self":[{"href":"https:\/\/digiview.se\/sv\/wp-json\/wp\/v2\/posts\/7330"}],"collection":[{"href":"https:\/\/digiview.se\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digiview.se\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digiview.se\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digiview.se\/sv\/wp-json\/wp\/v2\/comments?post=7330"}],"version-history":[{"count":0,"href":"https:\/\/digiview.se\/sv\/wp-json\/wp\/v2\/posts\/7330\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digiview.se\/sv\/wp-json\/wp\/v2\/media\/776"}],"wp:attachment":[{"href":"https:\/\/digiview.se\/sv\/wp-json\/wp\/v2\/media?parent=7330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digiview.se\/sv\/wp-json\/wp\/v2\/categories?post=7330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digiview.se\/sv\/wp-json\/wp\/v2\/tags?post=7330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}