{"id":7312,"date":"2021-01-25T09:56:07","date_gmt":"2021-01-25T08:56:07","guid":{"rendered":"https:\/\/digiview.se\/?p=7312"},"modified":"2021-03-02T14:36:02","modified_gmt":"2021-03-02T13:36:02","slug":"case-olearys","status":"publish","type":"post","link":"https:\/\/digiview.se\/sv\/kundcase\/case-olearys\/","title":{"rendered":"Case &#8211; O&#8217;Learys"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7312\" class=\"elementor elementor-7312 elementor-2969\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ee2f419 elementor-reverse-mobile elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"3ee2f419\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[{&quot;_id&quot;:&quot;dd159bf&quot;,&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-64dc3d83\" data-id=\"64dc3d83\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16191c0d elementor-widget elementor-widget-text-editor\" data-id=\"16191c0d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h1>O&#8217;LEARYS<\/h1>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33fe244c elementor-widget elementor-widget-heading\" data-id=\"33fe244c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Att m\u00e4ta konverteringar offline och bygga en global franchise-struktur i sociala medier<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dcd1fc2 elementor-widget elementor-widget-heading\" data-id=\"4dcd1fc2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Case av DigiView Agency<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d4805a7 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6d4805a7\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;},&quot;_id&quot;:&quot;79fbfac&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-de19ef1\" data-id=\"de19ef1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1787c854 elementor-widget elementor-widget-image\" data-id=\"1787c854\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"480\" height=\"853\" src=\"https:\/\/digiview.se\/wp-content\/uploads\/2021\/01\/Olearys-Activities.gif\" class=\"attachment-medium_large size-medium_large\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-44ac0bfc\" data-id=\"44ac0bfc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ca32435 elementor-widget elementor-widget-heading\" data-id=\"6ca32435\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Uppdraget<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6de8a5f1 elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"6de8a5f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>O\u2019Learys \u00e4r en svensk franchise restaurangkedja med konceptet amerikansk sportbar och restaurang. Restaurangkedjan \u00e4r grundad av Jonas Reinholdsson och den f\u00f6rsta restaurangen \u00f6ppnades i G\u00f6teborg 16 november, 1988 p\u00e5 Basargatan 10.\u00a0\u00a0F\u00f6retaget hade i december 2017 totalt 126 restauranger i 13 l\u00e4nder.\u00a0<\/p><p>DigiVIews resa med O\u2019Learys startade redan \u00e5r 2014. Genom framg\u00e5ngsrika investeringar hos lokala franchisetagare fick DigiView f\u00f6rtroendet att hantera kedjans nordiska kampanjer med sociala medier som huvudsaklig plattform f\u00f6r \u00f6kad f\u00f6rs\u00e4ljning och accelererad tillv\u00e4xt. En del i samarbetet var att implementera en teknisk skalbar struktur f\u00f6r samtliga 100+ restaurangenheter med m\u00e5ls\u00e4ttningen att p\u00e5 ett effektivt s\u00e4tt \u00f6ka varum\u00e4rkesk\u00e4nnedomen samt f\u00f6rs\u00e4ljningen p\u00e5 s\u00e5v\u00e4l lokal som nordisk niv\u00e5.\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d5a649a elementor-widget elementor-widget-heading\" data-id=\"7d5a649a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Metod<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21bff63a elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"21bff63a\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Strategi f\u00f6r franchisetagare<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Teknisk arkitektur <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Kampanjplanering & annonsproduktion<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Mediaplanering & annonsk\u00f6p<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Utv\u00e4rdering av bes\u00f6k, f\u00f6rs\u00e4ljning & m\u00e5lgrupper <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1dbcfd02 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1dbcfd02\" data-element_type=\"section\" 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class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-4dbeadd\" data-id=\"4dbeadd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e6f9616 elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"4e6f9616\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"768\" height=\"768\" src=\"https:\/\/digiview.se\/wp-content\/uploads\/2021\/01\/Burger-768x768.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"\" srcset=\"https:\/\/digiview.se\/wp-content\/uploads\/2021\/01\/Burger-768x768.jpg 768w, https:\/\/digiview.se\/wp-content\/uploads\/2021\/01\/Burger-300x300.jpg 300w, https:\/\/digiview.se\/wp-content\/uploads\/2021\/01\/Burger-1024x1024.jpg 1024w, https:\/\/digiview.se\/wp-content\/uploads\/2021\/01\/Burger-150x150.jpg 150w, https:\/\/digiview.se\/wp-content\/uploads\/2021\/01\/Burger.jpg 1080w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-1858858c\" data-id=\"1858858c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b5d593 elementor-widget elementor-widget-image\" data-id=\"b5d593\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"768\" height=\"768\" src=\"https:\/\/digiview.se\/wp-content\/uploads\/2021\/01\/Olearys_DigiVIew_2-1-768x768.png\" class=\"attachment-medium_large size-medium_large\" alt=\"\" srcset=\"https:\/\/digiview.se\/wp-content\/uploads\/2021\/01\/Olearys_DigiVIew_2-1-768x768.png 768w, https:\/\/digiview.se\/wp-content\/uploads\/2021\/01\/Olearys_DigiVIew_2-1-300x300.png 300w, https:\/\/digiview.se\/wp-content\/uploads\/2021\/01\/Olearys_DigiVIew_2-1-150x150.png 150w, https:\/\/digiview.se\/wp-content\/uploads\/2021\/01\/Olearys_DigiVIew_2-1.png 975w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-5c8d253c\" data-id=\"5c8d253c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37d2f381 elementor-widget elementor-widget-image\" data-id=\"37d2f381\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"768\" height=\"768\" src=\"https:\/\/digiview.se\/wp-content\/uploads\/2021\/01\/Hyper-Bowling-768x768.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"\" srcset=\"https:\/\/digiview.se\/wp-content\/uploads\/2021\/01\/Hyper-Bowling-768x768.jpg 768w, https:\/\/digiview.se\/wp-content\/uploads\/2021\/01\/Hyper-Bowling-300x300.jpg 300w, https:\/\/digiview.se\/wp-content\/uploads\/2021\/01\/Hyper-Bowling-1024x1024.jpg 1024w, https:\/\/digiview.se\/wp-content\/uploads\/2021\/01\/Hyper-Bowling-150x150.jpg 150w, https:\/\/digiview.se\/wp-content\/uploads\/2021\/01\/Hyper-Bowling.jpg 1080w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-458c92e6\" data-id=\"458c92e6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-483c87f5 elementor-widget elementor-widget-image\" data-id=\"483c87f5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"768\" height=\"768\" src=\"https:\/\/digiview.se\/wp-content\/uploads\/2021\/01\/Olearys_DigiVIew_4-1-768x768.png\" class=\"attachment-medium_large size-medium_large\" alt=\"\" srcset=\"https:\/\/digiview.se\/wp-content\/uploads\/2021\/01\/Olearys_DigiVIew_4-1-768x768.png 768w, https:\/\/digiview.se\/wp-content\/uploads\/2021\/01\/Olearys_DigiVIew_4-1-300x300.png 300w, https:\/\/digiview.se\/wp-content\/uploads\/2021\/01\/Olearys_DigiVIew_4-1-150x150.png 150w, https:\/\/digiview.se\/wp-content\/uploads\/2021\/01\/Olearys_DigiVIew_4-1.png 939w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-31fac44e elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"31fac44e\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;},&quot;_id&quot;:&quot;7d9a2a5&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1edbf6ad\" data-id=\"1edbf6ad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5fc678f7 elementor-widget elementor-widget-heading\" data-id=\"5fc678f7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Genomf\u00f6rande<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-588bd0 elementor-widget elementor-widget-text-editor\" data-id=\"588bd0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<div class=\"av-special-heading av-special-heading-h4 blockquote modern-quote avia-builder-el-21 el_after_av_heading el_before_av_textblock \"><div class=\"av-special-heading av-special-heading-h4 blockquote modern-quote avia-builder-el-21 el_after_av_heading el_before_av_textblock \"><h2 class=\"av-special-heading av-special-heading-h3 blockquote modern-quote avia-builder-el-19 el_before_av_heading avia-builder-el-first av-inherit-size \"><strong>Franchise strategi<\/strong><\/h2><section class=\"av_textblock_section \"><div class=\"avia_textblock \"><p>Strategin syftade till att f\u00e5 den sammanlagda aktiviteten av huvudsida (O\u2019Learys Trademark) och tillh\u00f6rande dotter-sidor (Lokala franchisetagare) att korrespondera i varum\u00e4rkesbyggande, engagemang och r\u00e4ckvidd. Tydliga riktlinjer g\u00e4llande sammanh\u00e5llning, kommunikationsr\u00e5d av varum\u00e4rket samt ett enhetligt f\u00f6rh\u00e5llandes\u00e4tt och policy f\u00f6r n\u00e4rvaron p\u00e5 sociala medier lade d\u00e4rmed grunden f\u00f6r strategin. Strategin innefattade forts\u00e4ttningsvis O\u2019Learys \u00f6vergripande m\u00e5ls\u00e4ttningar, strategiskt och tekniskt arbetskoncept samt definierade m\u00e5lgrupper f\u00f6r samtliga investeringar i sociala medier f\u00f6r anv\u00e4ndning och m\u00e4tning p\u00e5 s\u00e5v\u00e4l lokal som nordisk niv\u00e5. F\u00f6r optimala f\u00f6ruts\u00e4ttningar till att attrahera m\u00e5lgruppen med h\u00f6gsta relevans utefter beteende genomsyrades strategin av tre specifika fokusomr\u00e5den: Sportintresserade, mat &amp; dryck samt studenter.<\/p><h3>\u00a0<\/h3><h2><strong>Teknisk struktur f\u00f6r 120+ restauranger<\/strong><\/h2><\/div><\/section><section class=\"av_textblock_section \"><div class=\"avia_textblock \"><p>Arbetet med avancerad marknadsf\u00f6ring via s\u00e5v\u00e4l franchisetagare som p\u00e5 nordisk niv\u00e5 kr\u00e4vde en vattent\u00e4t teknisk struktur d\u00e4r O\u2019Learys Trademarks kontroll \u00f6ver samtliga marknadsf\u00f6ringskanaler var centralt. M\u00e5ls\u00e4ttningen med insatsen var att ha r\u00e4tt f\u00f6ruts\u00e4ttningar till att driva f\u00f6rs\u00e4ljning av hamburgare och presentkorten samt att m\u00e4ta investeringarna offline. Detta gjorde vi genom att s\u00e4tta upp kanaler, annonskonton, konverteringspixlar samt \u00f6vriga tekniska implementationer f\u00f6r varje enskild franchisetagare inf\u00f6r det praktiska utf\u00f6randet av annonseringen och m\u00e4tning av restaurangbes\u00f6k.<\/p><h2>\u00a0<\/h2><h2><strong>Internationell kampanjhantering<\/strong><\/h2><\/div><\/section><section class=\"av_textblock_section \"><div class=\"avia_textblock \"><p>Utifr\u00e5n framtagen kommunikationsstrategi ansvarade vi f\u00f6r O\u2019Learys kompletta kampanjhantering baserat p\u00e5 annonsplan, inneh\u00e5ll samt distribution i synnerhet under lanserings- och h\u00f6gtidss\u00e4songer. Samarbetet innefattade att operativt distribuera kampanjerna p\u00e5 nordisk niv\u00e5 (Sverige, Norge, Island och\u00a0Finland) via strategisk sekvensannonsering. Utefter en grundlig analys av kundregister optimerade vi annonserna stegvis mot befintliga m\u00e5lgrupper, f\u00f6ljare samlade fr\u00e5n de lokala franchisetagarna, retargeting av relevant webbplatstrafik, tidigare bokningar samt lookalikes till dessa med r\u00e4tt inneh\u00e5ll f\u00f6r att uppn\u00e5 maximal effekt av investeringen. Tack vare v\u00e5r kompletta l\u00f6sning f\u00f6r O\u2019Learys Trademark och franchise, kunde vi framg\u00e5ngsrikt m\u00e4ta avkastningen offline.<\/p><\/div><\/section><\/div><\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7af7d623 elementor-hidden-tablet elementor-hidden-phone\" data-id=\"7af7d623\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c616a64 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c616a64\" data-element_type=\"section\" 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class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f2eba46\" data-id=\"f2eba46\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f30455b elementor-widget__width-inherit elementor-widget elementor-widget-jet-video\" data-id=\"f30455b\" data-element_type=\"widget\" data-widget_type=\"jet-video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-jet-video jet-elements\">\n<div class=\"jet-video jet-video--fa5-compat jet-video-aspect-ratio jet-video-aspect-ratio--16-9\" data-settings=\"{&quot;lightbox&quot;:false,&quot;autoplay&quot;:true}\"><iframe class=\"jet-video-iframe\" allowfullscreen title=\"youtube-videospelare\" data-lazy-load=\"https:\/\/www.youtube.com\/embed\/9KGObCUTZAE?feature=oembed&amp;playlist=9KGObCUTZAE&amp;wmode=opaque&amp;autoplay=1&amp;loop=1&amp;controls=1&amp;mute=1&amp;rel=0&amp;modestbranding=0\" allow=\"autoplay;encrypted-media\"><\/iframe>\n<div class=\"jet-video__overlay jet-video__overlay--custom-bg\" style=\"background-image: url(https:\/\/i.ytimg.com\/vi_webp\/9KGObCUTZAE\/maxresdefault.webp);\">\n<div class=\"jet-video__play-button\" role=\"button\">\t<span class=\"elementor-screen-only\">Play Video<\/span>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-74e719cc elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"74e719cc\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;},&quot;_id&quot;:&quot;d50f7ec&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-320b8941\" data-id=\"320b8941\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a406a26 elementor-widget elementor-widget-ucaddon_gradient_underline_text_effect\" data-id=\"4a406a26\" data-element_type=\"widget\" data-widget_type=\"ucaddon_gradient_underline_text_effect.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!-- start Gradient Underline Text Effect -->\n\t\t\t<style type=\"text\/css\">\/* widget: Gradient Underline Text Effect *\/\n\n#uc_gradient_underline_text_effect_elementor11531\n{\n  text-align:left;\n}\n#uc_gradient_underline_text_effect_elementor11531 .underline--magical {\n  background-image: linear-gradient(120deg, #EDEDED 0%, #0085CA 100%);\n  background-repeat: no-repeat;\n  background-size: 100% 0.2em;\n  background-position: 0 88%;\n  transition: background-size 0.25s ease-in;\n}\n#uc_gradient_underline_text_effect_elementor11531 .underline--magical:hover {\n  background-size: 100% 88%;\n}\n\n<\/style>\n\n\t\t\t<div id=\"uc_gradient_underline_text_effect_elementor11531\" class=\"gradient_underline_text_effect\" style=\"color:#000000;\">\n<span class=\"beginning_text\" style=\"color:#000000;\"><\/span> \n<span class=\"underline--magical\" style=\"color:#000000;\">Kontakta<\/span> \n<span class=\"ending_text\" style=\"color:#000000;\">oss!<\/span>\n<\/div>\n\t\t\t<!-- end Gradient Underline Text Effect -->\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bfb8f3 elementor-widget elementor-widget-text-editor\" data-id=\"3bfb8f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<section class=\"av_textblock_section \"><div class=\"avia_textblock \"><p>\u00c4r du nyfiken p\u00e5 DigiView och hur vi kan hj\u00e4lpa dig accelerera din tillv\u00e4xt via digital marknadsf\u00f6ring?<\/p><p>H\u00f6r av dig s\u00e5 lovar vi att \u00e5terkoppla s\u00e5 snart vi kan!<\/p><\/div><p><strong>RING<\/strong><br \/>08-410 33 787<\/p><p><strong>BES\u00d6K<\/strong><br \/>Sveav\u00e4gen 59<br \/>113 59, Stockholm<\/p><\/section>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-24e3aaff\" data-id=\"24e3aaff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ea25301 elementor-widget elementor-widget-shortcode\" data-id=\"5ea25301\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"pipedriveWebForms\" data-pd-webforms=\"https:\/\/webforms.pipedrive.com\/f\/2XjbZyvDUkHq5PJZuoZ9dauRjBiETvmtvyDTOKy5otMK3gpKr1RNT9Y2ZvhQtfpHd\"><script src=\"https:\/\/webforms.pipedrive.com\/f\/loader\"><\/script><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>O&#8217;LEARYS Att m\u00e4ta konverteringar offline och bygga en global franchise-struktur i sociala medier Case av DigiView Agency Uppdraget O\u2019Learys \u00e4r en svensk franchise restaurangkedja med konceptet amerikansk sportbar och restaurang. Restaurangkedjan \u00e4r grundad av Jonas Reinholdsson och den f\u00f6rsta restaurangen \u00f6ppnades i G\u00f6teborg 16 november, 1988 p\u00e5 Basargatan 10.\u00a0\u00a0F\u00f6retaget hade i december 2017 totalt 126 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":808,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[35],"tags":[],"_links":{"self":[{"href":"https:\/\/digiview.se\/sv\/wp-json\/wp\/v2\/posts\/7312"}],"collection":[{"href":"https:\/\/digiview.se\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digiview.se\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digiview.se\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digiview.se\/sv\/wp-json\/wp\/v2\/comments?post=7312"}],"version-history":[{"count":0,"href":"https:\/\/digiview.se\/sv\/wp-json\/wp\/v2\/posts\/7312\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digiview.se\/sv\/wp-json\/wp\/v2\/media\/808"}],"wp:attachment":[{"href":"https:\/\/digiview.se\/sv\/wp-json\/wp\/v2\/media?parent=7312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digiview.se\/sv\/wp-json\/wp\/v2\/categories?post=7312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digiview.se\/sv\/wp-json\/wp\/v2\/tags?post=7312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}