{"id":7225,"date":"2021-02-01T11:04:11","date_gmt":"2021-02-01T10:04:11","guid":{"rendered":"https:\/\/digiview.se\/?p=7225"},"modified":"2021-03-04T16:34:19","modified_gmt":"2021-03-04T15:34:19","slug":"den-ultimata-guiden-annonsplaceringar-format-i-sociala-medier","status":"publish","type":"post","link":"https:\/\/digiview.se\/sv\/artikel\/den-ultimata-guiden-annonsplaceringar-format-i-sociala-medier\/","title":{"rendered":"Den ultimata guiden: Annonsplaceringar &#038; format i sociala medier"},"content":{"rendered":"\n<p>Val av format och placeringar till dina annonser kan bli det som avg\u00f6r hur dina annonser g\u00e5r. De placeringar som du skall v\u00e4lja \u00e4r beroende av vilket inneh\u00e5ll du vill kommunicera ut och till vilken m\u00e5lgrupp. \u00c4r det en l\u00e4ngre video som beskriver hur du anv\u00e4nder den produkt som du s\u00e4ljer s\u00e5 kan exempelvis Youtube vara att f\u00f6redra framf\u00f6r Instagram. Det kr\u00e4vs en analys av m\u00e5lgruppen f\u00f6r kanalval och att \u00e4ven granska vad som trendar genom att g\u00f6ra en omv\u00e4rldsanalys.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 style=\"font-size:30px\"><strong>Facebook &amp; Instagram<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/www.facebook.com\/business\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">Facebook for business<\/a> rekommenderar att du inkluderar annonsering p\u00e5 Instagram om du skapar annonser f\u00f6r Facebook d\u00e4r m\u00e5ls\u00e4ttningen \u00e4ven st\u00f6djer Instagram. P\u00e5 s\u00e5 s\u00e4tt optimerar du leveransen. Att v\u00e4lja automatiska placeringar i Facebook Ads Manager \u00e4r att f\u00f6redra d\u00e5 Facebook sj\u00e4lv optimerar din budget p\u00e5 de placeringar som g\u00e5r b\u00e4st f\u00f6r maximalt resultat. I unders\u00f6kningen <a href=\"https:\/\/svenskarnaochinternet.se\/rapporter\/svenskarna-och-internet-2020\/sociala-medier\/\" target=\"_blank\" rel=\"noopener\"><em>\u201csvenskarna och internet 2020\u201d<\/em><\/a>s\u00e5 \u00e4r Facebook den mest anv\u00e4nda sociala kanalen i alla \u00e5ldersgrupper 26 \u00e5r och upp\u00e5t.<\/p>\n\n\n\n<p>Obs! Apple har meddelat nya policykrav f\u00f6r iOS 14 som kan p\u00e5verka var din annons kommer att visas. <a href=\"https:\/\/www.facebook.com\/business\/help\/331612538028890?id=428636648170202\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">L\u00e4s mer h\u00e4r<\/a>.<\/p>\n\n\n\n<p>P\u00e5 f\u00f6ljande platser kan dina annonser p\u00e5 Facebook &amp; Instagram visas. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Facebooks nyhetsfl\u00f6de<\/strong> &#8211; Dina annonser visas i nyhetsfl\u00f6det p\u00e5 datorn n\u00e4r personer \u00f6ppnar Facebook-webbplatsen p\u00e5 sina datorer. Dina annonser visas i nyhetsfl\u00f6det p\u00e5 mobila enheter n\u00e4r personer anv\u00e4nder Facebook-appen p\u00e5 mobila enheter eller \u00f6ppnar Facebook-webbplatsen i en mobilwebbl\u00e4sare.<\/p>\n\n\n\n<p><strong>Instagram-fl\u00f6det<\/strong> &#8211; Dina annonser visas i mobilfl\u00f6det n\u00e4r personer anv\u00e4nder Instagram-appen p\u00e5 mobila enheter. Instagram-fl\u00f6desannonser visas bara f\u00f6r personer som anv\u00e4nder Instagram-appen.<\/p>\n\n\n\n<p><strong>Facebook Marketplace<\/strong> &#8211; Dina annonser visas p\u00e5 startsidan i Marketplace eller n\u00e4r n\u00e5gon bl\u00e4ddrar i Marketplace p\u00e5 Facebook-appen.\u00a0<a href=\"https:\/\/www.facebook.com\/business\/help\/1648521258544455?id=150605362430228&amp;helpref=faq_content\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">L\u00e4r dig mer om annonser p\u00e5 Marketplace h\u00e4r. <\/a><\/p>\n\n\n\n<p><strong>Facebooks videofl\u00f6den<\/strong> &#8211; Din video visas mellan organiska videor i milj\u00f6er med endast video p\u00e5 <a href=\"https:\/\/www.facebook.com\/watch\" target=\"_blank\" rel=\"noopener\">Facebook Watch<\/a> och i Facebooks nyhetsfl\u00f6de.<\/p>\n\n\n\n<p><strong>Facebooks h\u00f6gerkolumn<\/strong> &#8211; Dina annonser visas i h\u00f6gerkolumnen p\u00e5 Facebook. Annonser i h\u00f6gerkolumnen visas endast f\u00f6r personer som ansluter till Facebook p\u00e5 sin dator.<\/p>\n\n\n\n<p><strong>Instagram Utforska<\/strong> &#8211; Dina annonser visas n\u00e4r n\u00e5gon klickar p\u00e5 ett foto eller en video.\u00a0<a href=\"https:\/\/www.facebook.com\/business\/help\/468874930636689?id=1997185213680277\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">L\u00e4r dig mer om Instagram Explore h\u00e4r.<\/a> <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img width=\"900\" height=\"260\" src=\"https:\/\/digiview.se\/wp-content\/uploads\/2021\/02\/Facebook_Ads_Placements_DigiView.png\" alt=\"\" class=\"wp-image-4184\" srcset=\"https:\/\/digiview.se\/wp-content\/uploads\/2021\/02\/Facebook_Ads_Placements_DigiView.png 900w, https:\/\/digiview.se\/wp-content\/uploads\/2021\/02\/Facebook_Ads_Placements_DigiView-300x87.png 300w, https:\/\/digiview.se\/wp-content\/uploads\/2021\/02\/Facebook_Ads_Placements_DigiView-768x222.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Messenger-inkorg<\/strong> &#8211; Dina annonser visas p\u00e5 startfliken p\u00e5 Messenger. <a href=\"https:\/\/www.facebook.com\/business\/help\/151265592264111?id=274377816589261&amp;helpref=faq_content\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">L\u00e4s mer om annonser i Messenger h\u00e4r. <\/a><\/p>\n\n\n\n<p><strong>Sponsrade meddelanden i messenger<\/strong> &#8211; Dina annonser visas som meddelanden till personer som har en befintlig konversation med dig i Messenger. <a href=\"https:\/\/www.facebook.com\/business\/help\/630500673789880?id=371525583593535&amp;helpref=faq_content\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">L\u00e4s mer om sponsrade meddelanden h\u00e4r. <\/a><\/p>\n\n\n\n<p><strong>Stories<\/strong> &#8211; Stories p\u00e5 Facebook, Instagram och Messenger kan man rikta personaliserade annonser till din m\u00e5lgrupp samt optimera din r\u00e4ckvidd f\u00f6r att maximera antal personer som du kan n\u00e5. \u00c4ven i placeringar nedan s\u00e5 finns m\u00f6jligheter att p\u00e5 ett riktat s\u00e4tt n\u00e5 ut till din m\u00e5lgrupp.\u00a0<\/p>\n\n\n\n<p>Din vertikala annons i helsk\u00e4rm visas i anv\u00e4ndarnas stories enligt:<\/p>\n\n\n\n<p><strong>Facebook stories<\/strong> &#8211; Dina annonser visas i anv\u00e4ndarnas stories p\u00e5 Facebook. <a href=\"https:\/\/www.facebook.com\/micro_site\/url\/?click_from_context_menu=true&amp;country=SE&amp;destination=https%3A%2F%2Four.internmc.facebook.com%2Fbusiness%2Fhelp%2Fadsmanagerbuiltin%2F190599608272281%3Fhelpref%3Dfaq_content&amp;event_type=click&amp;last_nav_impression_id=0V89QP3ZSlYEZCtye&amp;max_percent_page_viewed=48&amp;max_viewport_height_px=1006&amp;max_viewport_width_px=1665&amp;orig_http_referrer=https%3A%2F%2Fwww.google.com%2F&amp;orig_request_uri=https%3A%2F%2Fwww.facebook.com%2Fbusiness%2Fhelp%2F407108559393196&amp;primary_cmsid=407108559393196&amp;primary_content_locale=en_GB&amp;region=emea&amp;scrolled=true&amp;session_id=1f4CFOM72t3agqBcW&amp;site=fb4b&amp;extra_data[view_type]=v3_initial_view&amp;extra_data[site_section]=help&amp;extra_data[placement]=%2Fbusiness%2Fhelp%2F407108559393196\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">L\u00e4s mer om annonser i Facebook stories h\u00e4r.<\/a><br><br><strong>Instagram stories<\/strong> &#8211; Dina annonser visas i anv\u00e4ndarnas stories p\u00e5 Instagram. <a href=\"https:\/\/www.facebook.com\/business\/help\/1639197963055851?helpref=faq_content\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">L\u00e4s mer om annonser i Instagram stories h\u00e4r.<\/a><\/p>\n\n\n\n<p><strong>Messenger stories<\/strong> &#8211; Dina annonser visas i anv\u00e4ndarnas stories p\u00e5 Messenger. <a href=\"https:\/\/www.facebook.com\/business\/help\/1102463616599750?id=371525583593535&amp;helpref=faq_content\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">L\u00e4s mer om annonser i Messenger stories h\u00e4r.<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img width=\"351\" height=\"271\" src=\"https:\/\/digiview.se\/wp-content\/uploads\/2021\/02\/Facebook_Stories_DigiView.png\" alt=\"\" class=\"wp-image-4182\" srcset=\"https:\/\/digiview.se\/wp-content\/uploads\/2021\/02\/Facebook_Stories_DigiView.png 351w, https:\/\/digiview.se\/wp-content\/uploads\/2021\/02\/Facebook_Stories_DigiView-300x232.png 300w\" sizes=\"(max-width: 351px) 100vw, 351px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Audience Network<\/strong> &#8211; Ett effektivt s\u00e4tt att n\u00e5 fler personer som anv\u00e4nder andra appar och f\u00e5 en \u00f6kad r\u00e4ckvidd till en l\u00e4gre kostnad \u00e4n om du hade enbart valt Instagram och Facebook. F\u00f6rdelen \u00e4r med andra ord att du kan n\u00e5 ut till fler utan att beh\u00f6va anv\u00e4nda mer budget.<\/p>\n\n\n\n<p><strong>Dina annonser visas i externa appar.<\/strong><\/p>\n\n\n\n<ul><li><strong>Audience Network Native, Banner och Interstitial: <\/strong>Dina annonser visas i appar i Audience Network. Ta reda p\u00e5 mer om <a href=\"https:\/\/our.internmc.facebook.com\/help\/publisher\/adsmanagerbuiltin\/909759812477057?helpref=faq_content\" target=\"_blank\" rel=\"noopener\">bannerannonser, interstitial-annonser och native-annonser<\/a>.<br><\/li><li><strong>Audience Network bel\u00f6nad video: <\/strong>Dina annonser visas som videoklipp som folk kan titta p\u00e5 i utbyte mot bel\u00f6ning i en app (till exempel valuta eller objekt i appen). Ta reda p\u00e5 mer om <a href=\"https:\/\/our.internmc.facebook.com\/help\/publisher\/adsmanagerbuiltin\/909759812477057?helpref=faq_content\" target=\"_blank\" rel=\"noopener\">bel\u00f6nad video<\/a>.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img width=\"512\" height=\"282\" src=\"https:\/\/digiview.se\/wp-content\/uploads\/2021\/02\/Facebook_Audience_Network_Ads_Placements_DigiView.png\" alt=\"\" class=\"wp-image-4186\" srcset=\"https:\/\/digiview.se\/wp-content\/uploads\/2021\/02\/Facebook_Audience_Network_Ads_Placements_DigiView.png 512w, https:\/\/digiview.se\/wp-content\/uploads\/2021\/02\/Facebook_Audience_Network_Ads_Placements_DigiView-300x165.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Facebook in-stream videos<\/strong> &#8211; Dina annonser visas i Video on Demand och i en utvald grupp av godk\u00e4nda partner-livestr\u00f6mmar p\u00e5 Facebook. <a href=\"https:\/\/www.facebook.com\/business\/help\/257808937971866?id=241532349736982&amp;helpref=faq_content\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">L\u00e4s mer om in-stream videos h\u00e4r. <\/a><\/p>\n\n\n\n<p><strong>Facebook s\u00f6kresultat<\/strong> &#8211; Dina annonser visas bredvid relevanta s\u00f6kresultat p\u00e5 Facebook och Marketplace.<\/p>\n\n\n\n<p><strong>Facebook Instant Articles<\/strong> &#8211; Dina annonser visas i Instant Articles i Facebooks mobilapp. <a href=\"https:\/\/www.facebook.com\/business\/help\/172294280052944?id=858706964600987\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">L\u00e4s mer om Instans Articles h\u00e4r.<\/a><\/p>\n\n\n\n<p>En slutsats av Facebooks annonsplaceringar \u00e4r att det finns enorma m\u00f6jligheter att n\u00e5 din m\u00e5lgrupp vid exakt r\u00e4tt hum\u00f6r, tid och typ av digitalt beteende. D\u00e4rf\u00f6r \u00e4r det viktigt att du ser till att anpassa ditt inneh\u00e5ll till olika placeringar och inkludera det i din kampanjinst\u00e4llning f\u00f6r att s\u00e4kerst\u00e4lla en optimal kundupplevelse. F\u00f6r att t\u00e4cka maximal exponering inom varje placering m\u00e5ste du optimera ditt annonsmaterial till formaten 1:1, 4:5, 16:9 och 9:16.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 style=\"font-size:30px\"><strong>Snapchat<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Beroende p\u00e5 om ditt m\u00e5l med kampanjen \u00e4r att driva trafik, \u00f6ka antalet konverteringar eller skapa engagemang finns det placeringar i Snapchat som m\u00f6jligg\u00f6r f\u00f6r att matcha ditt m\u00e5l. Enligt \u201d<a href=\"https:\/\/svenskarnaochinternet.se\/rapporter\/svenskarna-och-internet-2020\/sociala-medier\/\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">Svenskar och Internet 2020<\/a>\u2033 forts\u00e4tter Snapchat att fr\u00e4mst anv\u00e4ndas av generation Z i Sverige, d\u00e4r 9 av 10 anv\u00e4ndare \u00e4r mellan 16 och 25 \u00e5r gamla.<\/p>\n\n\n\n<p>En Snapchat-annons kan vara upp till tio sekunder l\u00e5ng och \u00e4r tillg\u00e4nglig i dessa format: Video, GIF, Bild och Cinemagraph.<\/p>\n\n\n\n<p>L\u00e5t oss nu titta p\u00e5 vilka annonsformat som finns p\u00e5 kanalen.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Bild eller videoannonser<\/strong> &#8211; En bild- eller videoannons \u00e4r en helsk\u00e4rmsannons som kan anv\u00e4ndas f\u00f6r m\u00e5nga m\u00e5ls\u00e4ttningar. L\u00e4gg bara till din bild eller video och m\u00f6jligg\u00f6r f\u00f6r Snapchatters att svepa up och agera p\u00e5 ditt budskap. <a href=\"https:\/\/forbusiness.snapchat.com\/advertising\/ad-formats\/single-image-or-video-ads?utm_source=GoogleSEM&amp;utm_medium=PAIDB2B&amp;utm_campaign=SE_G_Search_Brand_Beta-snapchatadformats&amp;utm_term=SE&amp;utm_content=AdFormats\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">L\u00e4s mer om enstaka bild- eller videoannonser h\u00e4r.<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video autoplay controls loop muted src=\"https:\/\/videos.ctfassets.net\/inb32lme5009\/65gUiURp7kKpKgHm8HgVkK\/cba9a7bd6fa52eba72cdeea46c1423f8\/DrMvideo_preview__1_.mp4\"><\/video><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Collection Ads<\/strong> &#8211; En Collection Ad m\u00f6jligg\u00f6r f\u00f6r fyra klickbara thumbnails  d\u00e4r du kan visa upp flera produkter, vilket ger Snapchatters ett friktionsfritt s\u00e4tt att utforska och k\u00f6pa det du vill s\u00e4lja. <a href=\"https:\/\/forbusiness.snapchat.com\/advertising\/ad-formats\/collection-ads?utm_source=GoogleSEM&amp;utm_medium=PAIDB2B&amp;utm_campaign=SE_G_Search_Brand_Beta-snapchatadformats&amp;utm_term=SE&amp;utm_content=AdFormats\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">L\u00e4s mer om Collection Ads h\u00e4r.<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video autoplay controls loop muted src=\"https:\/\/videos.ctfassets.net\/inb32lme5009\/3NwRgFeIG3HyOZoOazPYiV\/3faadf32243f63cf5d0a763e8c5a9a8c\/Collection_Ad_Drinkfinity.MOV\"><\/video><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Story Ads<\/strong> &#8211; Story Ads \u00e4r varum\u00e4rkesbyggande thumbnails som exponeras i Snapchats Discover-del. Skapa sp\u00e4nning kring ditt varum\u00e4rke eller senaste kollektion med en serie om 3-20 bild- eller videoannonser. <a href=\"https:\/\/forbusiness.snapchat.com\/advertising\/ad-formats\/story-ads?utm_source=GoogleSEM&amp;utm_medium=PAIDB2B&amp;utm_campaign=SE_G_Search_Brand_Beta-snapchatadformats&amp;utm_term=SE&amp;utm_content=AdFormats\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">L\u00e4s mer om Story Ads h\u00e4r.<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video autoplay controls loop muted src=\"https:\/\/videos.ctfassets.net\/inb32lme5009\/7abfiBiybrM3G2Tw9dznQZ\/56ce8ad55739bace1a143c659c162991\/PillClub_StoryAd02_01_FIN.mp4\"><\/video><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Linser &amp; AR-upplevelser<\/strong> &#8211; Linser \u00e4r ett kraftfullt och minnesv\u00e4rt s\u00e4tt att knyta band med m\u00e5lgruppen med hj\u00e4lp av AR. Skapa engagerande och interaktiva effekter som Snapchatters kan anv\u00e4nda i sitt eget skapande och skicka till v\u00e4nner. <a href=\"https:\/\/forbusiness.snapchat.com\/advertising\/ad-formats\/lenses?utm_source=GoogleSEM&amp;utm_medium=PAIDB2B&amp;utm_campaign=SE_G_Search_Brand_Beta-snapchatadformats&amp;utm_term=SE&amp;utm_content=AdFormats\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">L\u00e4s mer om Linser &amp; AR-upplevelser h\u00e4r.<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video autoplay controls loop muted src=\"https:\/\/videos.ctfassets.net\/inb32lme5009\/5Q83wVLn1ATjLn5M9jqKCZ\/d3af7d176902ad6ceb2b3a816d0f96a1\/Landmarker_at_Flatiron_Building_NYC_-_Game_of_Thrones.mp4\"><\/video><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Commercials<\/strong> &#8211; \u00c4r non-skippable annonser under 6 sekunder, men kan ocks\u00e5 vara upp till 3 minuter l\u00e5nga. <a href=\"https:\/\/videos.ctfassets.net\/inb32lme5009\/25IlcJC0CKjoX0CnDpjwXY\/09c0e3a62bb9ed0e7a57d6e816982c19\/Alaska_Airlines_2.mp4\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">L\u00e4s mer om commercials h\u00e4r.<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video autoplay controls loop muted src=\"https:\/\/videos.ctfassets.net\/inb32lme5009\/25IlcJC0CKjoX0CnDpjwXY\/09c0e3a62bb9ed0e7a57d6e816982c19\/Alaska_Airlines_2.mp4\"><\/video><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Filter<\/strong> &#8211; Konstn\u00e4rliga filter som visas n\u00e4r du tar en Snap och sveper \u00e5t v\u00e4nster eller h\u00f6ger. Filter kan anv\u00e4ndas f\u00f6r att vara en del av Snapchatters skapande och konversationer med v\u00e4nner n\u00e4r de bes\u00f6ker specifika kvarter, parker, restauranger, butiker och s\u00e4rskilda event eller reseorter. <a href=\"https:\/\/forbusiness.snapchat.com\/advertising\/ad-formats\/filters?utm_source=GoogleSEM&amp;utm_medium=PAIDB2B&amp;utm_campaign=SE_G_Search_Brand_Beta-snapchatadformats&amp;utm_term=SE&amp;utm_content=AdFormats\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">L\u00e4s mer om filter h\u00e4r.<\/a><\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 style=\"font-size:30px\"><strong>LinkedIn<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Om du \u00e4r ett B2B-f\u00f6retag \u00e4r LinkedIn en utm\u00e4rkt kanal f\u00f6r annonsering eftersom du kan vara extremt detaljerad med din m\u00e5lgruppsinriktning och n\u00e5 f\u00f6retag och beslutsfattare som \u00e4r viktiga f\u00f6r dig.<\/p>\n\n\n\n<p>LinkedIn har \u00f6ver <a href=\"http:\/\/740 million members\" class=\"rank-math-link\" target=\"_blank\">740 miljoner medlemmar <\/a>och 55 miljoner f\u00f6retag listade i 200 l\u00e4nder. De har ocks\u00e5 mer \u00e4n 260 miljoner aktiva anv\u00e4ndare varje m\u00e5nad och av de LinkedIn-anv\u00e4ndare som engagerar sig i plattformen varje m\u00e5nad, bes\u00f6ker 40% plattformen dagligen. LinkedIn anv\u00e4nds dock sparsamt, s\u00e5 du har bara n\u00e5gra minuter p\u00e5 dig att p\u00e5verka. Anv\u00e4ndare tillbringar bara cirka<a href=\"https:\/\/kinsta.com\/blog\/linkedin-statistics\/\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\"> 17 minuter<\/a> p\u00e5 LinkedIn per m\u00e5nad.<\/p>\n\n\n\n<p>L\u00e5t oss kika p\u00e5 hur du kan n\u00e5 dem. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Sponsored Content<\/strong> &#8211; N\u00e5 en h\u00f6gt engagerad m\u00e5lgrupp i LinkedIns news feed. <\/p>\n\n\n\n<ul><li>Enkel bildannons &#8211; Inkludera en bild och dyk upp direkt i LinkedIn-fl\u00f6det f\u00f6r medlemmar i kampanjens m\u00e5lgrupp. <a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/success\/ads-guide\/single-image-ads\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">L\u00e4s mer h\u00e4r. <\/a><br><\/li><li>Videoannons &#8211; Inkludera en video och dyk upp direkt i LinkedIn-fl\u00f6det f\u00f6r medlemmar i kampanjens m\u00e5lgrupp. <a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/success\/ads-guide\/video-ads\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">L\u00e4s mer h\u00e4r. <\/a><br><\/li><li>Karusellannons &#8211; Exponera fler bilder i en karusellannons. Karusellannonsen dyker upp direkt i LinkedIn-fl\u00f6det f\u00f6r medlemmar i kampanjens m\u00e5lgrupp. <a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/success\/ads-guide\/carousel-ads\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">L\u00e4s mer h\u00e4r.<\/a> <\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:100%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"https:\/\/content.linkedin.com\/content\/dam\/me\/business\/en-us\/amp\/marketing-solutions\/images\/oba-v2\/carousel-ads.gif.original.gif\" alt=\"\"\/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Sponsrade Meddelanden:\u00a0<\/strong>Engagera din m\u00e5lgrupp i LinkedIns meddelande-inkorg, det finns tv\u00e5 typer av sponsrade meddelanden p\u00e5 LinkedIn: <\/p>\n\n\n\n<ul><li><strong>Conversation Ads:<\/strong>\u00a0<a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/success\/ads-guide\/conversation-ads\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">L\u00e4s mer h\u00e4r. <\/a><\/li><li><strong>Message Ads:<\/strong>\u00a0<a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/success\/ads-guide\/message-ads\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">L\u00e4s mer h\u00e4r. <\/a><\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img width=\"900\" height=\"409\" src=\"https:\/\/digiview.se\/wp-content\/uploads\/2021\/02\/Sponsored_Messaging_LinkedIn_DigIview.png\" alt=\"\" class=\"wp-image-4211\" srcset=\"https:\/\/digiview.se\/wp-content\/uploads\/2021\/02\/Sponsored_Messaging_LinkedIn_DigIview.png 900w, https:\/\/digiview.se\/wp-content\/uploads\/2021\/02\/Sponsored_Messaging_LinkedIn_DigIview-300x136.png 300w, https:\/\/digiview.se\/wp-content\/uploads\/2021\/02\/Sponsored_Messaging_LinkedIn_DigIview-768x349.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Lead Gen Formul\u00e4r &#8211;<\/strong>\u00a0Generera kvalitativa leads av dina annonser genom LinkedIns in-app och f\u00f6rifyllda formul\u00e4r.<a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/success\/ads-guide\/lead-gen-forms\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\"> L\u00e4s mer om Lead Gen Forms h\u00e4r. <\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img src=\"https:\/\/digiview.se\/wp-content\/uploads\/2021\/02\/Lead_Forms_LinkedIn_Digiview.png\" alt=\"\" class=\"wp-image-4215\" width=\"450\" height=\"422\" srcset=\"https:\/\/digiview.se\/wp-content\/uploads\/2021\/02\/Lead_Forms_LinkedIn_Digiview.png 900w, https:\/\/digiview.se\/wp-content\/uploads\/2021\/02\/Lead_Forms_LinkedIn_Digiview-300x281.png 300w, https:\/\/digiview.se\/wp-content\/uploads\/2021\/02\/Lead_Forms_LinkedIn_Digiview-768x719.png 768w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Dynamiska textannonser<\/strong> &#8211; Exponera dina annonser i LinkedIns h\u00f6gerkolumn. Det finns tre typer av dynamiska textannonser p\u00e5 LinkedIn:<\/p>\n\n\n\n<ul><li><strong>Text Ads<\/strong> &#8211; Driv nya kunder till ditt f\u00f6retag &#8211; via en budget som fungerar f\u00f6r dig genom LinkedIns sj\u00e4lvbetj\u00e4ningsplattform (PPC). <a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/success\/ads-guide\/text-ads\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">L\u00e4s mer om textannonser h\u00e4r.<\/a><br><\/li><li><strong>Spotlight Ads<\/strong> &#8211; Driv konverteringar genom att anv\u00e4nda Spotlight Ads d\u00e4r du visar upp din produkt, tj\u00e4nst, evenemang eller annat f\u00f6r att \u00f6ka trafiken till din webbplats eller m\u00e5lsida. <a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/success\/ads-guide\/spotlight-ads\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">L\u00e4s mer om Spotlight-annonser h\u00e4r.<\/a><br><\/li><li><strong>Follower-annonser<\/strong> &#8211; F\u00f6r att skapa varum\u00e4rkesk\u00e4nnedom och \u00f6ka antalet f\u00f6ljare, anv\u00e4nd Follower Ads f\u00f6r att marknadsf\u00f6ra din LinkedIn-sida. <a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/success\/ads-guide\/follower-ads\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">L\u00e4s mer om Follower Ads h\u00e4r. <\/a><\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img width=\"840\" height=\"260\" src=\"https:\/\/digiview.se\/wp-content\/uploads\/2021\/02\/Text_And_Dynamic_Ads_LinkedIn_DigIView.png\" alt=\"\" class=\"wp-image-4218\" srcset=\"https:\/\/digiview.se\/wp-content\/uploads\/2021\/02\/Text_And_Dynamic_Ads_LinkedIn_DigIView.png 840w, https:\/\/digiview.se\/wp-content\/uploads\/2021\/02\/Text_And_Dynamic_Ads_LinkedIn_DigIView-300x93.png 300w, https:\/\/digiview.se\/wp-content\/uploads\/2021\/02\/Text_And_Dynamic_Ads_LinkedIn_DigIView-768x238.png 768w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 style=\"font-size:30px\"><strong>Pinterest<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Annonser p\u00e5 Pinterest kallas \u201cpromoted pins\u201d och ser till sitt utseende likadana ut som vanliga pins men det st\u00e5r \u201csponsrad l\u00e4ngst ned. F\u00f6rdelen med att annonsera p\u00e5 Pinterest \u00e4r att det \u00e4r l\u00e5g konkurrens annonserings m\u00f6jligheten \u00f6ppnades upp under 2019 i Sverige. P\u00e5 kanalen finns en k\u00f6pben\u00e4gen m\u00e5lgrupp s\u00e5 det finns goda m\u00f6jligheter att driva konvertering.<\/p>\n\n\n\n<p>Som \u00e4gare av ett <a href=\"https:\/\/business.pinterest.com\/en\/using-ads-manager\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">annonskonto<\/a> p\u00e5 Pinterest kan du v\u00e4lja att marknadsf\u00f6ra dina b\u00e4st presterande pins, skapa en ny bild eller video eller till och med marknadsf\u00f6ra en bild som har pinnats fr\u00e5n en webbplats.<\/p>\n\n\n\n<p>N\u00e4r en annons har konfigurerats i Pinterest Ads Manager visas den i anv\u00e4ndarnas hemfl\u00f6den och relevanta s\u00f6kresultat. L\u00e5t oss djupt dyka in i olika format.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Statiska Pins &amp; Annonser:<\/strong> Statiska Pins och annonser exponerar bara en bild. Dessa specifikationer g\u00e4ller b\u00e5de organiska pins och annonser.<\/p>\n\n\n\n<p><strong>Max. bredda videoannonser: <\/strong>Max. breddvideoannonser \u00e4r videos som str\u00e4cker sig \u00f6ver hela mobilsk\u00e4rmen. Max. bredda videoannonser \u00e4r endast tillg\u00e4ngliga i betalt format, dvs annonser. <\/p>\n\n\n\n<p><strong>Pins och annonser med standardbredd:<\/strong> Pins och annonser med standardbredd \u00e4r videos som har samma storlek som en vanlig Pin. Dessa specifikationer g\u00e4ller b\u00e5de organiska Pins och standardannonser.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"https:\/\/images.ctfassets.net\/h67z7i6sbjau\/FvWuUCqZgHfhxGSKtHDwI\/3a1f0b3dfbbd6522b0ffd2ffe2c15d36\/ba62d7bd35c926bc6bb6a519fe53022c.gif\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Appinstallationsannonser<\/strong> &#8211; Appinstallationsannonser har en bild och l\u00e5ter anv\u00e4ndare ladda ner appar utan att beh\u00f6va l\u00e4mna Pinterest. De \u00e4r endast tillg\u00e4ngliga som betalt format. Appinstallationsannonser f\u00f6ljer samma specifikationer som statiska Pins och annonser.<\/p>\n\n\n\n<p><strong>Shoppingannonser<\/strong>: Shoppingannonser har en bild eller en video i taget och g\u00f6r det m\u00f6jligt f\u00f6r anv\u00e4ndare att k\u00f6pa produkter de hittar p\u00e5 Pinterest. Shoppingannonser f\u00f6ljer samma specifikationer som statiska Pins och annonser.<\/p>\n\n\n\n<p><strong>Samlings-Pins och annonser:<\/strong> Samlings-pins och annonser visas som en huvudbild ovanf\u00f6r tre mindre bilder, i fl\u00f6den p\u00e5 mobila enheter. Dessa specifikationer g\u00e4ller b\u00e5de organiska samlings-pins och samlingsannonser.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"https:\/\/images.ctfassets.net\/h67z7i6sbjau\/1QtyeNBiILHwJHESq4l2Fh\/e8f02139c144b205d73970b653e7d23f\/Story_Pins_1_1x.png\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Story Pins <\/strong>&#8211; Story Pins visas som en upps\u00e4ttning med flera videor, bilder, listor och anpassad text i en enda pin. Story Pins finns endast som ett organiskt format.<\/p>\n\n\n\n<p>Utforska Pinterest kreativa specifikationer och krav <a href=\"https:\/\/help.pinterest.com\/en\/business\/article\/pinterest-product-specs\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">h\u00e4r<\/a>.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 style=\"font-size:30px\"><strong>TikTok<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>De senaste \u00e5ren har TikTok vuxit enormt sedan det lanserades 2016. Appen slogs samman med Musical.ly 2018 och har varit p\u00e5 topplistorna \u00f6ver de mest nedladdade apparna i b\u00e5de App Store och Play Store. Idag har appen \u00f6ver 500 miljoner anv\u00e4ndare per m\u00e5nad.<\/p>\n\n\n\n<p>Annonsering p\u00e5 TikTok har bara b\u00f6rjat, Konkurrensen \u00e4r l\u00e4gre bland din m\u00e5lgrupp och det finns stora chanser f\u00f6r ditt f\u00f6retag att ta mark h\u00e4r. Passa d\u00e4rf\u00f6r p\u00e5 att v\u00e4xa med plattformen och ta plats bland din m\u00e5lgrupp genom att haka p\u00e5 aktuella trender. <\/p>\n\n\n\n<p>L\u00e5t oss titta p\u00e5 vilka format och placeringar TikTok har att erbjuda.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Brand Takeover<\/strong> &#8211; \u00c4r format anpassat f\u00f6r varum\u00e4rkesbyggande annonsering- effektiv mot m\u00e5lgruppen. Men dyr d\u00e5 den \u00e4r specificerad till en riktad m\u00e5lgrupp.\u00a0\u00a0<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video autoplay controls loop muted src=\"https:\/\/lf16-adcdn-va.ibytedtos.com\/obj\/i18nblog\/BrandTakeover_1572352923959.mp4\"><\/video><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>TopView Ads <\/strong>&#8211; Liknar Brand Takeover man ger anv\u00e4ndaren tre sekunder att scrolla innan annonsen dyker upp i fl\u00f6det.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video autoplay controls loop muted src=\"https:\/\/lf16-adcdn-va.ibytedtos.com\/obj\/i18nblog\/Topview_1572352922652.mp4\"><\/video><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>In-Feed-Ads<\/strong> &#8211; Korta videoannonser som finns i fl\u00f6det och kan vara upp till 60 sekunder l\u00e5nga.\u00a0<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video autoplay controls loop muted src=\"https:\/\/lf16-adcdn-va.ibytedtos.com\/obj\/i18nblog\/In-FeedAds_1572352915850.mp4\"><\/video><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Branded Hashtag Challenge <\/strong>&#8211; likt vanliga hashtag-trender och utmaningar med b\u00e5de m\u00f6jligheter organiskt och sponsrat. Chanser finns att ens utmaning kan synas p\u00e5 TikToks Discover-Banner. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video autoplay controls loop muted src=\"https:\/\/lf16-adcdn-va.ibytedtos.com\/obj\/i18nblog\/HashtagChallenge_1572352929380.mp4\"><\/video><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Branded Effects<\/strong> &#8211; f\u00f6r att skapa sina egna delbara klisterm\u00e4rken, filter och effekter.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video autoplay controls loop muted src=\"https:\/\/lf16-adcdn-va.ibytedtos.com\/obj\/i18nblog\/BrandedEffects_1572352933489.mp4\"><\/video><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Utforska TikTok\u2019s annonsformat\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.tiktok.com\/business\/en-US\/apps\/tiktok\" target=\"_blank\" class=\"rank-math-link\">h\u00e4r<\/a>\u00a0&amp; specifikationer\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/ads.tiktok.com\/help\/article?aid=9626\" target=\"_blank\" class=\"rank-math-link\">h\u00e4r<\/a>.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 style=\"font-size:30px\"><strong>Twitter<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>P\u00e5 Twitter kan du enkelt n\u00e5 en relevant m\u00e5lgrupp d\u00e5 du enkelt kan identifiera den med hj\u00e4lp av specifika nyckelord, hashtags, intressen och engagemang i \u00e4mnen som trender samt personer som f\u00f6ljer specifika konton. Vissa format och placeringar kan dessutom uppfattas som mer flexibla de m\u00f6jligheter som finns p\u00e5 Facebook. S\u00e5 vilka annonsformat har vi h\u00e4r?<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Sponsrade Tweets &#8211; <\/strong>tv\u00e5 varianter. F\u00f6rsta alternativet \u00e4r att \u00f6ka engagemanget ytterligare f\u00f6r en tweet som du publicerat som gav h\u00f6gt engagemang. Andra alternativet \u00e4r att du boostar ett inl\u00e4gg s\u00e5 att det enbart ses den m\u00e5lgrupp som du riktar dig till. Ett bra s\u00e4tt att f\u00e5 potentiella f\u00f6ljare att uppt\u00e4cka dig.\u00a0 <a href=\"https:\/\/business.twitter.com\/en\/advertising\/campaign-types\/reach.html\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">L\u00e4r dig mer h\u00e4r. <\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img src=\"https:\/\/business.twitter.com\/content\/dam\/business-twitter\/advertising\/picker-page\/Solutions_promotedtweets_2x.png.twimg.1920.png\" alt=\"\" width=\"172\" height=\"299\"\/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Karusellannonser<\/strong> &#8211; Ber\u00e4tta en historia, visa upp olika produkter eller USP&#8217;ar &#8211; allt i en enda annons. Karuseller kan ha upp till sex bilder eller videor som spelas direkt och driver trafik till din webbplats eller app. <a href=\"https:\/\/business.twitter.com\/en\/advertising\/carousels.html\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">L\u00e4s mer h\u00e4r.<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img src=\"https:\/\/business.twitter.com\/content\/dam\/business-twitter\/advertising\/carousel-web.gif\" alt=\"\" width=\"202\" height=\"421\"\/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Video<\/strong> &#8211; Video \u00e4r n\u00e5gra av de snabbast v\u00e4xande och mest engagerande medieformaten. Starta en Twitter-videovy eller f\u00f6rst\u00e4rk kampanjen med r\u00f6rligt format f\u00f6r att g\u00f6ra ett desto starkare avtryck. <a href=\"https:\/\/business.twitter.com\/en\/resources\/video.html\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">L\u00e4s mer h\u00e4r.<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video controls src=\"https:\/\/business.twitter.com\/content\/dam\/business-twitter\/help\/specs\/promoted-video.mp4\"><\/video><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Vill du sticka ut fr\u00e5n m\u00e4ngden p\u00e5 Twitter? F\u00f6rbereder du dig f\u00f6r en stor lanseringsdag?<\/p>\n\n\n\n<p>Twitter har ocks\u00e5 ett par take-over-produkter f\u00f6r att g\u00e5 ett steg l\u00e4ngre \u00e4n traditionella Twitter-annonskampanjer genom att ge dig exklusivt \u00e4gande av Twitters premiumfunktioner, s\u00e5 att du kan maximera din r\u00e4ckvidd och \u00f6ka dina resultat. L\u00e5t oss titta p\u00e5 deras premiumerbjudanden:<\/p>\n\n\n\n<p><strong>First View: <\/strong>First View \u00e4r ett exklusivt, en-dags, &#8221;mass-awareness&#8221; -annonspaket med Twitters mest v\u00e4rdefulla exponeringsm\u00f6jligheter. Du kan uppn\u00e5 en massiv r\u00e4ckvidd f\u00f6r Twitters mottagliga publik under en 24-timmarsperiod genom att exponera dina videos h\u00f6gst upp p\u00e5 tidslinjen. <a href=\"https:\/\/business.twitter.com\/en\/advertising\/takeover\/first-view.html\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">Utforska First View h\u00e4r.<\/a><\/p>\n\n\n\n<p><strong>Promoted Trend: <\/strong>En Promoted Trend \u00e4r en exklusiv och effektiv 24-timmars\u00f6vertagande av den b\u00e4sta trend-listan p\u00e5 Twitter och fliken Explore p\u00e5 mobilen &#8211; d\u00e4r anv\u00e4ndare g\u00e5r in f\u00f6r att se vad som h\u00e4nder i realtid. <a href=\"https:\/\/business.twitter.com\/en\/advertising\/takeover\/promoted-trend.html\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">Utforska Promoted Trend h\u00e4r.<\/a><\/p>\n\n\n\n<p><strong>Promoted Trend Spotlight:<\/strong> Promoted Trend Spotlight \u00e4r en annonsplacering som parar video med Twitters Explore-flik i 24 timmar. <a href=\"https:\/\/business.twitter.com\/en\/advertising\/takeover\/spotlight.html\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">Utforska Promoted Trend Spotlight h\u00e4r.<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"https:\/\/business.twitter.com\/content\/dam\/business-twitter\/advertising\/spotlight\/spotlight-en.gif\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 style=\"font-size:30px\"><strong>Youtube<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Youtube har 2,2 miljarder anv\u00e4ndare runt om i v\u00e4rlden enligt senaste rapporten fr\u00e5n\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.hootsuite.com\/pages\/digital-trends-2021\" target=\"_blank\">Hootsuite,<\/a>\u00a0och \u00e4r v\u00e4rldens andra st\u00f6rsta s\u00f6kmotor och kommer p\u00e5 andra plats som v\u00e4rldens mest\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/blog.hootsuite.com\/youtube-stats-marketers\/\" target=\"_blank\">bes\u00f6kta<\/a>\u00a0hemsida. Plattformen \u00e4r ocks\u00e5 den n\u00e4st mest anv\u00e4nda sociala kanalen efter Facebook. Det finns olika s\u00e4tt att anv\u00e4nda Youtube, och oavsett vad du har f\u00f6r m\u00e5ls\u00e4ttning kan du anv\u00e4nda dig av kanalen \u2013 exempelvis att via storytelling visa upp din produkt eller tj\u00e4nst och driva trafik till din hemsida. Internetanv\u00e4ndaren 18+ spenderar i snitt 41.9 minuter p\u00e5 plattformen varje dag.\u00a0<\/p>\n\n\n\n<p>L\u00e5t oss djupdyka i deras annonsformat. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>N\u00e4r du valt m\u00e5ls\u00e4ttning och m\u00e5lgrupp \u00e4r det dags att v\u00e4lja format. Vart vill du synas? Standardformatet f\u00f6r videoklipp \u00e4r:<strong>&nbsp;16:9<\/strong>&nbsp;och du kan p\u00e5 Youtube v\u00e4lja dessa placeringar:<\/p>\n\n\n\n<p><strong>Instream-annonser<\/strong>&nbsp;\u2013 Detta format g\u00e5r att v\u00e4lja om det skall vara en annons som skall g\u00e5 att hoppa \u00f6ver eller inte. Annonsen spelas upp f\u00f6re, under eller efter en annan youtube-video. Om annonsen g\u00e5r att hoppa \u00f6ver kan detta g\u00f6ras efter 5 sekunder efter att annonsen har startats.&nbsp;<\/p>\n\n\n\n<p><strong>Video Discovery-annonser<\/strong>&nbsp;\u2013 Video Discovery-annonser best\u00e5r av en miniatyr fr\u00e5n&nbsp; din video och med mindre text. Annonsens exakta storlek och utseende kan variera beroende p\u00e5 var den visas, men inneh\u00e5ller alltid en uppmaning om att klicka f\u00f6r att titta p\u00e5 videon. Videon spelas sedan upp p\u00e5 visningssidan eller kanalens startsida p\u00e5 YouTubes startsida.<\/p>\n\n\n\n<p><strong>Bumper-annonser<\/strong>&nbsp;\u2013 Bumper-annonser \u00e4r sex sekunder, men kan ocks\u00e5 vara kortare. De spelas upp f\u00f6re, under eller efter en annan video. Denna annons kan inte anv\u00e4ndaren hoppa \u00f6ver.<\/p>\n\n\n\n<p><strong>Outstream-annonser<\/strong>&nbsp;\u2013 Outstream-annonser b\u00f6rjar spelas med ljudet avst\u00e4ngt. Anv\u00e4ndaren kan trycka p\u00e5 annonsen f\u00f6r att sl\u00e5 p\u00e5 ljudet. Outstream-annonser \u00e4r utformade f\u00f6r att \u00f6ka r\u00e4ckvidden f\u00f6r dina videoannonser till ett attraktivt pris.<\/p>\n\n\n\n<p><strong>Topp-annonser<\/strong>\u00a0\u2013 En video som anv\u00e4nds i en toppannons spelas upp automatiskt utan ljud i upp till p\u00e5 YouTubes startsida p\u00e5 din dator, i din app eller p\u00e5 din tv-sk\u00e4rm.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"https:\/\/media1.digiview.se\/2021\/02\/Youtube_Ads_Formats_DigiVIew-1024x371.png\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Utforska YouTube\u2019s annonsformat\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/support.google.com\/youtube\/answer\/2467968?hl=en\" target=\"_blank\" class=\"rank-math-link\">h\u00e4r<\/a>.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Sammanfattning<\/strong><br>Det var &#8221;allt&#8221; f\u00f6r idag! Vi hoppas att du uppskattade l\u00e4sningen och samlade v\u00e4rdefulla insikter om hur du kan maximera din mediemix och marknadsf\u00f6ringsstrategi f\u00f6r sociala medier genom att nyttja alla dessa fantastiska m\u00f6jligheter d\u00e4r ute. \u00a0Testa, l\u00e4r och framf\u00f6r allt utveckla f\u00f6r att n\u00e5 b\u00e4sta resultat<strong>. Gl\u00f6m inte att h\u00e5lla dig uppdaterad genom att prenumerera p\u00e5 v\u00e5rt nyhetsbrev!\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Annonsering p\u00e5 sociala medier \u00e4r en av de mest effektiva marknadsf\u00f6ringsmetoderna f\u00f6r ditt f\u00f6retag. L\u00e5t oss v\u00e4gleda dig genom de m\u00f6jligheter som finns p\u00e5 Facebook, Instagram, Snapchat, LinkedIn, Pinterest, TikTok, Twitter och Youtube.<\/p>\n","protected":false},"author":3,"featured_media":4171,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[34],"tags":[],"_links":{"self":[{"href":"https:\/\/digiview.se\/sv\/wp-json\/wp\/v2\/posts\/7225"}],"collection":[{"href":"https:\/\/digiview.se\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digiview.se\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digiview.se\/sv\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/digiview.se\/sv\/wp-json\/wp\/v2\/comments?post=7225"}],"version-history":[{"count":0,"href":"https:\/\/digiview.se\/sv\/wp-json\/wp\/v2\/posts\/7225\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digiview.se\/sv\/wp-json\/wp\/v2\/media\/4171"}],"wp:attachment":[{"href":"https:\/\/digiview.se\/sv\/wp-json\/wp\/v2\/media?parent=7225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digiview.se\/sv\/wp-json\/wp\/v2\/categories?post=7225"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digiview.se\/sv\/wp-json\/wp\/v2\/tags?post=7225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}