{"id":10278,"date":"2021-06-22T11:20:54","date_gmt":"2021-06-22T09:20:54","guid":{"rendered":"https:\/\/digiview.se\/?p=10278"},"modified":"2021-06-22T11:25:58","modified_gmt":"2021-06-22T09:25:58","slug":"twitter-testar-annonsering-i-fleets","status":"publish","type":"post","link":"https:\/\/digiview.se\/sv\/nyheter\/twitter-testar-annonsering-i-fleets\/","title":{"rendered":"Twitter testar annonsering i Fleets"},"content":{"rendered":"\n<p>Twitter lanserade <a href=\"https:\/\/blog.twitter.com\/en_us\/topics\/product\/2020\/introducing-fleets-new-way-to-join-the-conversation.html\" target=\"_blank\" rel=\"noopener\">Fleets<\/a> i november 2020, en kopia av Instagram och Snapchat Story med inneh\u00e5ll som f\u00f6rsvinner efter 24 timmar. Nu <a href=\"https:\/\/business.twitter.com\/en\/blog\/fleet-ads.html\" target=\"_blank\" rel=\"noopener\">meddelar Twitter<\/a> att de vill <a href=\"https:\/\/wersm.com\/twitter-starts-testing-fleet-ads\/\" target=\"_blank\" rel=\"noopener\">testa annonsering<\/a> i formatet f\u00f6r att \u00f6ppna upp f\u00f6r fler aff\u00e4rsm\u00f6jligheter p\u00e5 plattformen. Det blir det f\u00f6rsta vertikala annonsformatet och kommer inledningsvis att betatestas av en utvald grupp Android- och iOS-anv\u00e4ndare i USA.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img width=\"1024\" height=\"581\" src=\"https:\/\/digiview.se\/wp-content\/uploads\/2021\/06\/fleet-ads-example.png.twimg_.1920-1024x581.png\" alt=\"\" class=\"wp-image-10275\" srcset=\"https:\/\/digiview.se\/wp-content\/uploads\/2021\/06\/fleet-ads-example.png.twimg_.1920-1024x581.png 1024w, https:\/\/digiview.se\/wp-content\/uploads\/2021\/06\/fleet-ads-example.png.twimg_.1920-300x170.png 300w, https:\/\/digiview.se\/wp-content\/uploads\/2021\/06\/fleet-ads-example.png.twimg_.1920-768x436.png 768w, https:\/\/digiview.se\/wp-content\/uploads\/2021\/06\/fleet-ads-example.png.twimg_.1920-1536x871.png 1536w, https:\/\/digiview.se\/wp-content\/uploads\/2021\/06\/fleet-ads-example.png.twimg_.1920.png 1834w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption><em>Antal personer som annons\u00f6rer kommer att kunna n\u00e5 via annonsering i Fleets \u00e4r \u00e4nnu inte klart. Twitter har heller inte \u00e4nnu delat med sig av hur m\u00e5nga anv\u00e4ndare som anv\u00e4nder sig av Fleets eller delat med sig av s\u00e5v\u00e4l beteende, klickfrekvens eller engagemang.<\/em><br><\/figcaption><\/figure><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Annons\u00f6rer kommer att kunna m\u00e4ta de vanligaste KPI:erna som bland annat antal klick, visningar, profilbes\u00f6k eller webbplatsbes\u00f6k. Formatet kommer att vara standard och st\u00f6dja bilder och filmer i formatet 9:16 och den maximala annonsl\u00e4ngden \u00e4r 30 sekunder. Du har ocks\u00e5 m\u00f6jlighet att v\u00e4lja en swipe-bar \u201cCall-to-action\u201d efter din kampanjm\u00e5ls\u00e4ttning.\u00a0<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img src=\"https:\/\/business.twitter.com\/content\/dam\/business-twitter\/resources\/blog\/wendys-fleet-ad.gif\" alt=\"\" width=\"288\" height=\"540\"\/><figcaption>L\u00e4s mer om Twitters uttalande <a href=\"https:\/\/business.twitter.com\/en\/blog\/fleet-ads.html\" target=\"_blank\" rel=\"noopener\">h\u00e4r<\/a>.<\/figcaption><\/figure><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Hoppas att du uppskattade denna artikel. Gl\u00f6m inte att prenumerera p\u00e5 v\u00e5rt nyhetsbrev nedan f\u00f6r att h\u00e5lla dig uppdaterad om de senaste nyheterna och trenderna inom digital marknadsf\u00f6ring! <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fleets som \u00e4r Twitters kopia av Instagram Stories och Snapchat lanserades i november 2020. Nu meddelar Twitter att det \u00e4r dags att \u00f6ka aff\u00e4rsm\u00f6jligheterna genom att betatesta annonsering i formatet. I denna artikel kommer du f\u00e5 veta mer om hur annonsformatet kommer att fungera. <\/p>\n","protected":false},"author":10,"featured_media":10271,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[37],"tags":[],"_links":{"self":[{"href":"https:\/\/digiview.se\/sv\/wp-json\/wp\/v2\/posts\/10278"}],"collection":[{"href":"https:\/\/digiview.se\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digiview.se\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digiview.se\/sv\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/digiview.se\/sv\/wp-json\/wp\/v2\/comments?post=10278"}],"version-history":[{"count":1,"href":"https:\/\/digiview.se\/sv\/wp-json\/wp\/v2\/posts\/10278\/revisions"}],"predecessor-version":[{"id":10279,"href":"https:\/\/digiview.se\/sv\/wp-json\/wp\/v2\/posts\/10278\/revisions\/10279"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digiview.se\/sv\/wp-json\/wp\/v2\/media\/10271"}],"wp:attachment":[{"href":"https:\/\/digiview.se\/sv\/wp-json\/wp\/v2\/media?parent=10278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digiview.se\/sv\/wp-json\/wp\/v2\/categories?post=10278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digiview.se\/sv\/wp-json\/wp\/v2\/tags?post=10278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}