{"id":6836,"date":"2020-12-18T14:22:17","date_gmt":"2020-12-18T13:22:17","guid":{"rendered":"https:\/\/digiview.se\/?page_id=6836"},"modified":"2021-03-04T07:55:30","modified_gmt":"2021-03-04T06:55:30","slug":"expertis","status":"publish","type":"page","link":"https:\/\/digiview.se\/sv\/expertis\/","title":{"rendered":"Expertomr\u00e5den"},"content":{"rendered":"\t\t
Fullfj\u00e4drad expertis inom digitala kundresor via sociala medier, s\u00f6k, display & online video.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t M\u00e5ls\u00e4ttningar & KPI’er, strategi f\u00f6r digital kundresa, m\u00e5lgrupper, kommunikation, budgetallokering, mediemix, distributionstaktik.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t Data-driven varum\u00e4rkesstrategi, digital konceptutveckling, kreativa riktlinjer f\u00f6r kanaler & placeringar, modellering av hypoteser, utv\u00e4rdering av annonsprestation.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t Ramverk f\u00f6r rapportering & KPI’er, marknadsmix & attribution, resultat av k\u00f6p\/leads, m\u00e5lgrupper & livstidsv\u00e4rde, varum\u00e4rke & aff\u00e4rsinsikter, forecasting.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t Kampanjplanering, koordinering, resursf\u00f6rdelning, uppf\u00f6ljning & rapportering, kvalitetss\u00e4kring, budgetering, optimering av marknadsf\u00f6ringsstrategi.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t Kostnadseffektiv kampanjhantering, medieplanering, placering av mediek\u00f6p, budgetallokering, optimering, A\/B-tester.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t Upps\u00e4ttning & struktur av annonskonton, regelstyrda automatiseringar, store visit-annonsering, dynamiska produktkataloger, dynamisk mediaallokering, API-integrationer.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t Produktionsplanering, annonsproduktion (foto, video, copy, AR, 3D, 2D), design, redigering, visuella effekter, optimering av inneh\u00e5ll, A\/B-tester, formatanpassning.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t Implementation av pixlar & systemintegrationer, visualisering av data i skr\u00e4ddarsydda dashboards,\u00a0 marknadsaktiviteter enade i en vy, effektiv filtrering.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t Skr\u00e4ddarsydda utbildningar, workshops & coaching, r\u00e5dgivning f\u00f6r beslutsfattare, teknisk eller kreativ audit, teknisk fels\u00f6kning & support, kvalificering & matchning av byr\u00e5er eller leverant\u00f6rer.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\tMarknadsf\u00f6ringsstrategi<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Digitalt koncept<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Analys & insikt<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Projektledning<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Annonsk\u00f6p<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Teknik & automatisering<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Inneh\u00e5ll<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Data & visualisering<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Expertst\u00f6d & r\u00e5dgivning<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t