Kemetyl makes its first product launch together with SocialView

Share on linkedin
Share on twitter
Share on facebook
Share on email
Share on print
As an industry leader, Kemetyl’s marketing has historically focused on retailers to secure their place on the shelf. Today, the brand is facing a generational shift and, due to a significant increase in the number of private labels on the market, Kemetyl is now aiming to modernize its communication to consumers, increase the popularity of the brand’s range and, in connection with this, invest more strongly in social media with SocialView as main partner for the investment.

Kemetyl’s ignition fluid or use of the popular T-series for various home chores is undoubtedly a classic in Swedish homes. The summer and the barbecue season are around the corner and Kemetyl is launching a 100% renewable ignition fluid under the name T-Gul for the first time on the market. This includes, for the first time, distributing content for Kemetyl that is specifically designed for social media where communication about the product’s use area, renewable properties and high performance will be emphasized in the concept. 

SocialView’s mission includes a comprehensive solution for the product launch, which strategically includes establishing a complete distribution plan and operationally manage the coordination and implementation of the campaign in social media based on production, advertising, continuous optimization and analysis work. The strategy also includes creatively highlighting the established T-brand along with the less familiar name Kemetyl, in order to increase awareness and value throughout the brand.

Packaging and distributing such a well-established and historical brand as Kemetyl is so exciting. In the end, it’s all about doing a “everyday” product into something attractive and engaging where the communication we shape actually affects the buying behavior in store. We have a solid experience within retail brands that doesn’t own their final sales, which places high demands on us as a business partner to influence and return sales through social media. What we think is extra fun with the team at Kemetyl is that they really are experts in their product, which in combination with our expertise regarding our product cannot be anything but a qualitative customer journey! Says Pauline Wallander, Relations Director SocialView

Do not forget to subscribe to our newsletter to catch up on digital marketing updates and more news about DigiView!

Sign up and subscribe for more interesting articles like this. 

RELATED ARTICLES

Matilda Widgren
Summarizing: The future of shopping 2021

How´s e-commerce going to look like in the future? The effects of the current pandemic made the society digitize faster than we could ever have imagined. E-commerce expanded very fast and physical stores lost their most loyal customers. In this blog post, we dive deep into the statistics that reflect the behavior during the pandemic 2020 and what insights we take with us for future of e-commerce from an industry perspective.

READ MORE
Sofia Vinsa
The top 5 mistakes in B2B social media marketing

Our Digital Strategist Sofia Vinsa has a broad experience in B2B marketing, which has contributed many interesting insights and common patterns about organisation challenges. In this blog post, she have compiled the five most common mistakes that B2B companies make when it comes to social media marketing. Let’s hear them out!

READ MORE
Team DigiView
Dispo – Just buzz or the next Instagram?

Dispo – a new photo app where you can share nostalgic photos taken by a digital disposable camera. Will the app be the next Instagram? In this blog post, we will dive into the photo app and look at its future.

READ MORE
Matilda Widgren
Community management – The importance of building strong relationships in social media

Do ​​you have a strategy for your social media? Great. You also need it to be able to have good customer service in your social channels. On average, the Internet user spends almost 2.5 hours on social media and this opens up opportunities for your company to build relationships with your customers. In this blog post, we will go through the features of our social channels if you want to use them for customer service.

READ MORE
Matilda Widgren
Summarizing: The future of shopping 2021

How´s e-commerce going to look like in the future? The effects of the current pandemic made the society digitize faster than we could ever have imagined. E-commerce expanded very fast and physical stores lost their most loyal customers. In this blog post, we dive deep into the statistics that reflect the behavior during the pandemic 2020 and what insights we take with us for future of e-commerce from an industry perspective.

READ MORE
Sofia Vinsa
The top 5 mistakes in B2B social media marketing

Our Digital Strategist Sofia Vinsa has a broad experience in B2B marketing, which has contributed many interesting insights and common patterns about organisation challenges. In this blog post, she have compiled the five most common mistakes that B2B companies make when it comes to social media marketing. Let’s hear them out!

READ MORE
Team DigiView
Dispo – Just buzz or the next Instagram?

Dispo – a new photo app where you can share nostalgic photos taken by a digital disposable camera. Will the app be the next Instagram? In this blog post, we will dive into the photo app and look at its future.

READ MORE
Let's talk!

Are you curious about DigiView and how our marketing team could help you accelerate your business growth?

Hit us up with your information and wonderings, and we will respond as soon as we can!

CALL
08-410 33 787

VISIT
Sveavägen 59
113 59, Stockholm

We've changed, so our website had to change too.

We are happy to announce the SocialView re-launch: DigiView Agency, a part of Recoordinate Group!